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AEG & Woolmark make hand washing wool chore of past
Jun '14
European appliance brand AEG is taking the hard work out of doing the laundry and spreading the message that caring for wool is easy.
Washing machine cycles on certain AEG machines have been tested to demonstrate that they will not cause wool products to suffer from felting shrinkage whilst being very effective in cleaning garments. For a dryer, the cycle has been tested to show that it will not cause felting shrinkage or impact the surface appearance of the garment.
As a Woolmark licensee and member of the premium Woolmark Apparel Care program, certain AEG washers and dryers have met strict quality and performance criteria, tested by independent laboratories, granting them the right to carry the Woolmark Apparel Care Gold logo.
What makes these AEG appliances stand out from the rest is that they are even suitable for garments labelled hand-wash only, giving garments made from the natural, renewable and biodegradable fibre of wool the respect they deserve.
"AEG has delivered what we believe to be the future of laundry," says The Woolmark Company Chief Strategy and Marketing Officer Rob Langtry. "After meeting strict specifications as set out by The Woolmark Company, these appliances eliminate the need to hand-wash garments, which will have people right across Australia cheering as they throw out their old wash bucket.
"For too long wool has been stigmatised and put in the 'too hard basket' when it comes to doing the laundry. Yet the Woolmark Apparel Care program is about providing consumers with tools for laundering their wool apparel which have been tested as suitable for washing without causing damage. These innovative appliances are in line with The Woolmark Company's strategy to address common consumer misconceptions and seek to show that caring for wool textile products is easy."

Woolmark Company

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