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Karl Mayer draws robust rush of global visitors at ITMA
27
Jun '14
High expectations accompanied the KARL MAYER team to this year’s trade fair for textile machines ITMA ASIA + CITME in Shanghai – and all these expectations have even been exceeded. The experts of this German textile machinery manufacturer received a huge rush of visitors from a lot of countries around the world. 
 
The company’s modern, elegant and inviting exhibition stand provided an adequate setting for lively expert discussions, for the presentation of innovative machinery as well as of attractive textiles, in particular of sophisticated lace fabrics produced on these machines. But it was not only the crowd of prospective buyers that filled Oliver Mathews, KARL MAYER’s Sales Vice President, with great satisfaction. In fact, it was rather the presence of executives and decision makers of small and medium-sized companies who ensured the very high quality of the sales talks. Last but not least, by participating in the fair KARL MAER and its customers could generate good business.
 
Customers from more and more Asian countries
A major feature of this event was the remarkably high degree of internationality of the KARL MAYER visitors: „Despite the somewhat cautious Chinese market, compared to last year’s trade fair“, explained Oliver Mathews, „our stand was overcrowded during all the exhibition days. And this is due to the considerable boost from the Near and Middle East, in particular from India and Turkey. These two countries are a strong driving force for the market, and we considerably benefit from this increasing demand for textile machines“. At the same KARL MAYER is exposed to a high competitive pressure. On the exhibition stands around KARL MAYER it was particularly striking how the international competitors try to copy the market and technology leader from Germany. Technology, material and even the corporate color serve as original for imitations (fakes). 
 
Lace machines with an unforgettable impression
A real eye-catcher during the trade fair was the completely redeveloped JL 65/1B Fashion as well as the all-over pattern with bourdon-cord made on this machine and intended for the fashion sector which attracted the attention of customers from all lace markets. They immediately realized the high potential offered by the new Jacquardtronic Lace in terms of product differentiation. When processing thick yarns this newcomer shifts the limits from 1,500 dtex to up to 3,250 dtex. Already on the second day of the exhibition it was possible to sell the first JL  65/1 B Fashion machines. 
 
The second highlight for lace manufacturers, the MT 51/1/32, being a highly productive Textronic Lace equipped with Jacquard bars, sets new standards in terms of its high capacity to manufacture a wide range of patternedlace bands and all-over fabrics. 
 
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Karl Mayer

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