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Eurovet to bring 10th anniversary edition of Interfilière
04
Jul '14
Interfiliere Shanghai and Shanghai Mode Lingerie have positioned itself as the leading Intimates and Swimwear trade shows in Asia for the past 10 years. The two shows are back again this year with a complete offer and exclusive services with the highest added value to celebrate their special 10th anniversary. These celebrations will also pay tribute to exhibitors and visitors who’ve made the success of the shows since their first session in October 2005.
 
Culture and Lingerie In partnership with “Nuits de satin”, Shanghai Mode Lingerie will stage an exceptional display on approximately 100 m2 in the Central hall, showcasing outstanding heritage pieces from the last centuries. These pieces will depict the history of lingerie, and describe in details the amazing fabrics used, in all their variety, richness and creativity.
 
Lingerie and swimwear market in Asia 
As part of the 10th anniversary edition, Eurovet is doing an in-depth study of 13 major Asian markets including China, Hong Kong, Taiwan, Japan, Korea, India, Sri Lanka, Bangladesh, Vietnam, Malaysia, Pakistan, Indonesia and Thailand. In addition to this, panel discussions will be held in 6 cities and capitals; Shanghai, Beijing, Chengdu, Seoul, Tokyo and Taipei. Eurovet, as the global leader for Intimates and swimwear, has been exploring the market, production, retail and consumer behavior to present exclusive information on Asian market today.
 
Fashion show For the 10th anniversary, the fashion show theme will offer extravaganza! “La Lingerie Circus” will be colorful, modern, fashionable and chic. The key words are: “Share, have fun, be amazed”. The theme will also inspire the 10th anniversary events. Exhibitors and visitors will join in a series of happenings for all day long.
 
New Features For 2014
HYOSUNG & GERMAN Pavilion Hyosung, global leader in spandex market will create their pavilion at Interfiliere Shanghai for the first time with partner mills from Asia including Korea, China, and Vietnam. Hyosung will promote the newest sub-brands for specialty products in Creora spandex and introduce their latest innovations for Interfiliere visitors. Furthermore, 8 German companies will be gathered under the “made in Germany” pavilion, promoting the German industry and know how.
 
Special dedicated forum for Swimwear This is a totally new initiative at Interfiliere Shanghai devoted to innovation and performance in the buoyant and growing sector of Bodyfashion. Situated at the heart of the fabrics sector zone, leading swimwear fabric suppliers will participate in this new, fresh and vibrant forum to display their latest development.


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