Home / Knowledge / News / Textiles / TCSRD's handicraft brand 'Okhai' goes online
TCSRD's handicraft brand 'Okhai' goes online
Jul '14
Magical Hands! Mystical Colours! – ‘Okhai’, a brand created & promoted in 2002 by Tata Chemicals Society for Rural Development (TCSRD) with an aim to empower women in the rural areas and promote the traditional art of Okhamandal – mirror work, patchwork and embroidery, which are legion and have an international appeal, now goes online with the launch of the website. Besides the exclusive apparels, there are also accessories and furnishings from Okhai available in lively and unique designs that will catch the fancy of an urban consumer immediately.
Customers can now browse and easily discover the latest additions by Okhai to their exciting range of Indian and western wear. Okhai products include beautifully designed kurtas, churidars, patialas, salwars, tops, skirts, tunics, stoles and dupattas that will catch the fancy of an urban consumer immediately along with the uniquely crafted accessories and home décor. 
It is a one-stop shop for customers who can now make their purchases with just the click of a button! A secure shopping portal, the website offers a wide range of payment options such as debit and credit card. 
Customers can shop ‘anytime, anywhere’ and with just a few swift clicks products will be delivered at the customer’s doorstep. Dispatches will be made within three working days from confirmation of the order. Customers can avail of the free delivery options for orders across India and track their orders via FedEx. The website has a user-friendly design, which allows customers to navigate across categories smoothly. Customers can check the FAQ section for the exchange policy offered by Okhai.
Speaking on the launch of the website, Mrs Alka Talwar, head, sustainability & corporate communications, Tata Chemicals stated, “We are happy to announce the web launch of Okhai handicrafts which will now cater to customers across India. This is an extremely positive development for Okhai and the members of the Self Help Groups, who will now be able to witness their handicrafts on an interactive online portal and its growing demand. Handicrafts are a promising means of generating livelihood for hundreds of women in Okhamandal, Gujarat. 
“We have 400 women associated with Okhai who have benefited from this effort. By taking these applique handicrafts online, it will not only help in furthering the cause, but also spreads awareness about the traditional craft of this region, thus helping us to preserve a rich part of our natural cultural heritage. We aim to keep up with such positive developments, touch and brighten the life of thousands of women from Okhamandal as well as the millions who've never been there.”
Okhai currently has retail outlets in Mithapur, Ahmedabad, Pune and a new ‘Okhai – Karigar’ store was recently launched by TCSRD in collaboration with Tata Steel Rural Development Society (TSRDS) in Jamshedpur. Okhai products are also available in select stores in Mumbai, Bangalore, Chennai and Kolkata.

Tata Chemicals

Must ReadView All

(L-R) Mr Shao Bojin, Chairman of Jihua Group and Mr Rohit Aggarwal, President of Huntsman Textile

Textiles | On 28th Oct 2016

Huntsman gets into strategic partnership with Jihua Group

Huntsman Textile Effects, the leading provider of high quality dyes...

Marzoli FT6D roving frames in Sintex’s Unit 2. Coutresy: Marzoli

Textiles | On 28th Oct 2016

Marzoli roving frames erected at Sintex textile division

A total of 48 Marzoli roving frames were erected in units I, II and...

Courtesy: Polartec

Textiles | On 28th Oct 2016

Polartec innovates most breathable waterproof fabric

Polartec, the premium provider of innovative textile solutions, has...

Interviews View All

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Smita Murarka

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search