Home / Knowledge / News / Textiles / HEIQ develops solution to track & trace garment making
HEIQ develops solution to track & trace garment making
08
Jul '14
IDENTITY is an innovation breakthrough, specifically developed for the outdoor industry. Swiss textile technology innovator HeiQ and its German technology partner tracekey for traceability systems developed the perfect solution to track and trace the manufacturing of garments. IDENTITY confirms a garment is authentic and accountable, addressing a clear need of ever more demanding textile consumers.
 
Imagine a smartphone application that could track and trace where every part of the garment was made and put together. This is now possible thanks to IDENTITY by HeiQ! 
 
The IDENTITY technology makes use of unique serial numbers (like Swiss banknotes) expressed in an individualized QR code. The unique serial number groups all the traceable garment components specified by the brand. A consumer who scans the QR code on the hangtag or textile care label can track each component of the garment, its origin, its consumer labels certifications, even the manufacturing person and date online.
 
With IDENTITY by HeiQ consumers can transparently access the key components, origins and manufacturers of the garment they intend to purchase in store or in online stores. For the first time, a brand can guarantee to its consumers full product accountability and authenticity from fiber to point of sales. IDENTITY is a revolutionary tool that can change the consumer’s buying perception and experience. Brands can show consumers that they are accountable for their products and work in a transparent and sustainable way.
 
For the “sustainable part”, HeiQ also provides its fluorine-free DWR technology BARRIER ECO. This bluesign approved and Oekotex conform technology has been adopted amongst others by The North Face, Vaude, Völkl and R’adys.
 
HeiQ will present IDENTITY and its new lowfriction technology GLIDER as well as its bestsellers BARRIER ECO, PURE and ADAPTIVE at OutDoor Friedrichshafen (10-13 July 2014) at HeiQ booth in Hall A4, booth no. 105. 
 

HEIQ


Must ReadView All

Textiles | On 23rd Jun 2017

Textile ministry organises training workshop on GST

The ministry of textiles had organised training workshop on GST which ...

Apparel/Garments | On 23rd Jun 2017

Uware Brands into licensing agreement with Polaroid

Uware Brands has entered into a licensing agreement with Polaroid for ...

Textiles | On 23rd Jun 2017

Ralph Lauren ex-president Tiger of Sweden's new CEO

Hans-Christian Meyer, former president of Ralph Lauren Corporation,...

Interviews View All

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

C Kamatchisundaram
Voltas

ITME is an occasion not only to receive new leads but also to work on...

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search