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HEIQ develops solution to track & trace garment making
08
Jul '14
IDENTITY is an innovation breakthrough, specifically developed for the outdoor industry. Swiss textile technology innovator HeiQ and its German technology partner tracekey for traceability systems developed the perfect solution to track and trace the manufacturing of garments. IDENTITY confirms a garment is authentic and accountable, addressing a clear need of ever more demanding textile consumers.
 
Imagine a smartphone application that could track and trace where every part of the garment was made and put together. This is now possible thanks to IDENTITY by HeiQ! 
 
The IDENTITY technology makes use of unique serial numbers (like Swiss banknotes) expressed in an individualized QR code. The unique serial number groups all the traceable garment components specified by the brand. A consumer who scans the QR code on the hangtag or textile care label can track each component of the garment, its origin, its consumer labels certifications, even the manufacturing person and date online.
 
With IDENTITY by HeiQ consumers can transparently access the key components, origins and manufacturers of the garment they intend to purchase in store or in online stores. For the first time, a brand can guarantee to its consumers full product accountability and authenticity from fiber to point of sales. IDENTITY is a revolutionary tool that can change the consumer’s buying perception and experience. Brands can show consumers that they are accountable for their products and work in a transparent and sustainable way.
 
For the “sustainable part”, HeiQ also provides its fluorine-free DWR technology BARRIER ECO. This bluesign approved and Oekotex conform technology has been adopted amongst others by The North Face, Vaude, Völkl and R’adys.
 
HeiQ will present IDENTITY and its new lowfriction technology GLIDER as well as its bestsellers BARRIER ECO, PURE and ADAPTIVE at OutDoor Friedrichshafen (10-13 July 2014) at HeiQ booth in Hall A4, booth no. 105. 
 

HEIQ


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