Home / Knowledge / News / Textiles / PBteen unveils designer line with stylists Emily & Meritt
PBteen unveils designer line with stylists Emily & Meritt
17
Jul '14
PBteen, a member of the Williams-Sonoma, Inc. portfolio of brands, announced the launch of its second collection designed in collaboration with designers and fashion stylists Emily Current and Meritt Elliott. 
 
As the next chapter in the Emily & Meritt for PBteen story, the latest collection blends feminine and whimsical details with a touch of rock and roll. Drawing inspiration from trends in fashion, music and interiors, the collection reflects Emily & Meritt’s classic Americana design sensibility through vintage-inspired, yet modern, home furnishings and accessories. Gold is infused throughout the collection, adding shimmer and shine to bedding and accessories.
 
Playful elements like cats, bunnies and unicorns create a sense of magic while the juxtaposition of sparkly and tough details lends just the right amount of edginess. The collection includes nearly 40 products across key categories such as furniture, bedding, lighting, wall décor, decorative accessories and jewelry storage.
 
“Our customers loved the first collection from Emily & Meritt,” said Sandra Stangl, President, Pottery Barn Brands. “We had fun collaborating with them to evolve the aesthetic and build on the success of their first foray into home furnishings. The new collection perfectly balances sophistication and whimsy with just the right amount of edginess. It’s designed to grow with our teen customers as they mature and express their style.”
 
“We’re thrilled to collaborate with PBteen again,” said stylists and designers, Emily Current and Meritt Elliott. "For this second collection we took our girl on a journey that felt even dreamier and playfully imaginative. Her world is the perfect mix of high and low, girlish and tomboy. It was fun to meld our traditional Americana aesthetic with overtly frilly textiles and whimsical gold details. We couldn’t be happier with the results.”
 
Product highlights include the Ticking Stripe Chaise, a nod to the Denim Chaise from the first collection. The Parisian Headboard is casual yet elegant, unexpectedly pairing denim with an ornately detailed wood frame. Gold is an important theme in the collection, reflected in bedding like the Scattered Star Sheeting and Liquid Gold Star Pillow as well as decorative accessories like the Gold Cat Canister and Bunny Ears Hand. 
 

PBteen

Must ReadView All

Textiles | On 22nd Feb 2017

Bangladesh exporters want duty-free access to US, Brazil

Garment and apparel exporters of Bangladesh are seeking duty-free...

Textiles | On 22nd Feb 2017

India to produce 341 lakh bales cotton in 2016-17: CAI

The Cotton Association of India (CAI) has maintained in its January...

Textiles | On 22nd Feb 2017

'India to be self-sufficient in silk production by 2020'

Indian could be self-sufficient in silk production by the year 2020...

Interviews View All

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search