Intertextile Shanghai Home Textiles to show future trends

Diversification brings success for larger suppliers

In response to the economic upheaval of the past few years, some of the larger domestic companies have begun to diversify their product lines. This mainly includes developing products that target specific age groups, such as children and those aged between 20 and 30, not unlike the recent focus on ‘millennials' by many Western companies. Some of these companies are reporting very strong sales, with these new brands now accounting for a quarter of total sales, for example.

China's leading home textiles fair, Intertextile Shanghai Home Textiles – Autumn Edition, is not just the ideal location to find the latest textile #

 

Eco-friendly products becoming more important

As incomes have risen in China, there has been a gradual recognition by consumers about the importance of environmentally friendly products, especially when it comes to home textiles. Manufacturers in China are beginning to respond to this change, but there is also a huge opportunity for overseas companies to build brand recognition and trust through their eco-friendly products and initiatives.

 

Intertextile Shanghai Home Textiles features new and returning trend areas and events

For those wanting to discover more about the domestic market, Intertextile Shanghai Home Textiles is the ideal event to do so. The China Home Textile Trend Forum will present four themes for the 2015 trends, and is an excellent reference point in comparison with the International Lifestyle Trend Forum, which is led by an international committee of trendsetters and designers, to understand the cultural differences in the Chinese market. The China Intangible Cultural Heritage of Home Textile and Handicraft display area will also illustrate to buyers the popularity of traditional products in the domestic market.

 

New to this year’s fair is the Home Decoration Trend Area. This is a practical display area which illustrates the international trend themes in detail using the complete range of home textile products. Its design has been managed by Chinese architect and interior designer Dai Kun who is a member of this year’s trend committee. Expanding on this concept, and targeted towards interior and soft decoration designers, is the Interior Design and Soft Decoration Forum which is held on 28 August. A number of seminars will also take place related to the Chinese market under the topics of design & trends and market information.

 

Intertextile Shanghai Home Textiles – Autumn Edition is organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Home Textile Association (CHTA).