Munich Fabric Start's VIEW witnesses 83% rise in visitors

Pooled Presentation in an Aspiring Atmosphere 

The organisers had not taken the choice of a new venue for VIEW lightly. Due to the strong demand for this early presentation date ranges had outgrown the stylish Prisco Haus. With the ample space available at the perfectly refurbished hall of the Munich Transport Museum the organisers have now succeeded in offering a venue that exudes very special, industrial vintage charm plus a special atmosphere while allowing coherent presentation of the varied ranges.

With a kick-off event that was a success across the board and so far the biggest of its kind, VIEW Premium Selection opened the season #

 

On the highest level and with that special service claim VIEW can be staged here with an open-plan stand layout and optimum lighting conditions to create an ideal working platform.

 

“We are very pleased with the high level of approval and firmly believe that these early dates are what is required for these segments and will also be of importance long term,” says MFS CEO Sebastian Klinder taking stock. “We are very happy with our choice as well as with the possibilities this venue offers in terms of extending the individual segments. This is why we will continue to make every effort to install a destination for pooled presentations in Munich.”

 

Trends Autmn.Winter 15/16 For the season Autumn.Winter 15/16 a very innovative and elaborate fashion picture is emerging yet again. Centre stage are textures and surface effects produced by reliefs, jacquards and boucles plus plenty of shaggy fabrics in the form of wool, plush, fur or fake fur. Metallic effects through woven-in Lurex threads, coatings and foil prints will also serve as highlights next season. All things lavish dominate, which require a corresponding lead time for manufacturing and also account for the sustained necessity of early presentation. “Those coming here look for true innovations and something special,” agree visitors.

 

Exhibitors have prepared for this even better over the past few seasons and are now even working towards the VIEW presentation dates. Particular emphasis is placed on compiling and finishing collections with a view to being able to show as much as possible of the complete collections, which are then on display for the first time at MUNICH FABRIC START.