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NY NOW's Summer Market to see emerging design talents
11
Aug '14
Two special programs will showcase emerging home and lifestyle product designers at NY NOW, the Market for Home+ Lifestyle (formerly NYIGF), August 16-20, 2014, at New York City's Jacob K. Javits Convention Center.

The Emerging Designer Maker Platform in NY NOW's HANDMADE Collection will provide the opportunity for two young companies to participate in their first wholesale market; and within Accent on Design, the JOIN Design Seattle and American Design Club collectives will showcase more than 40 independent designers.

“NY NOW offers these ‘incubator’ spaces in key product collections to give new companies access to a major home and lifestyle market,” said Christian Falkenberg, NY NOW director and senior vice president. “This benefits attendees, who are the first to see their prototype designs and brand new products, as well as designers who get invaluable market exposure, retail sales opportunities and industry experience.”

Within the NY NOW HANDMADE collection, the Emerging Designer Maker Platform introduces the work of emerging craft designers and makers, selected on the basis of design concept, creativity and originality.

Summer 2014 Emerging Designer Maker Platform participants, and their new product introductions, are:
J R Meyer Lighting (Norwich, Vermont): Jon Meyer launched J R Meyer Lighting this summer. He has made furniture and worked with wood since the age of eight, following in the footsteps of his father and grandfather. Meyer graduated from the University of Vermont, earned an MFA from Rutgers University, and an MID in product design from the Pratt Institute. His new line of lighting fixtures feature wood and wood veneer, combined with hand rolled glass.

Above The Fray (Bangkok, Thailand): Achara Masoodi started her company in February 2014 in her native Thailand, following an extensive apprenticeship with a veteran leather accessories maker. The handmade vegetable-tanned leather accessories she designs bridge unconventional techniques with traditional craftsmanship. The Euclid, for example, is a stitch-free wallet with minimal hardware.

Emerging Designer Maker Platform applications are accepted only from designers in business for one year or less and artists entering the wholesale marketplace for the first time. Participants are chosen by artisans, retailers and craft industry advisors comprising the HANDMADE Designer Maker jury. The Emerging Designer Maker Platform runs Saturday, August 16, through Tuesday, August 19, at New York City’s Jacob K. Javits Convention Center.

Additionally, two design collectives – JOIN Design Seattle and The American Design Club (AmDC) – will showcase emerging and innovative design within Accent on Design. For 30 years, Accent on Design has been the industry’s leading source of design-driven gift, home and lifestyle merchandise. Its dynamic, juried collection of contemporary and innovative products is presented within the NY NOW HOME collection.

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