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Bombay Dyeing unveils new bed & bath collection
14
Aug '14
Bombay Dyeing has collaborated with two young fashion designers- Nachiket Barve and Kallol Datta to launch a bed and bath 'Signature Line 2014'.

The collection was launched at an event held at Tote on the Turf where Mr. Ashok Kaul, CEO Retail, Bombay Dyeing unveiled the Signature Line 2014.

Nachiket Barve has designed two collections for Signature Line 2014. ‘Lightness of Being’ epitomizes calmness, sound sleep and wellbeing, while ‘Toxin’ is aimed at vibrant energy of young India with a modern, graphic and funky vibe.

On the other hand, Kallol Datta too has created two collections. ‘Artisanal’ focuses on the evolved consumers who appreciate the finer details in life including the sheets they sleep on, while ‘Elysian’ is a print heavy line comprising of micro and macro prints, apt for the discerning youth of India.

Speaking about his collection, Nachiket Barve said, "I feel very excited about this opportunity to collaborate with Bombay Dyeing for their Signature Line 2014. I believe that the collection will be a must have for people with contemporary aesthetics who are seeking a tinge of modernity and joy in their homes”.

Kallol Datta said, “The association with Bombay Dyeing for their Signature Line 2014 has been a revelation. Working with a ubiquitous brand will facilitate reaching out to a massive audience. For a young brand like Kallol Datta 1955, it has been a pleasure to work with an iconic brand such as Bombay Dyeing and I look forward to seeing the Signature Line 2014 in homes across India.”

Speaking at the launch, Mr. Ashok Kaul – CEO Retail, Bombay Dyeing said, “We are positive about an overwhelming response to our Signature Collection by Kallol Datta & Nachiket Barve, since these two designers have a wide and varied design offering to please all kinds of fashion sensibilities, not just urban elite, but also fashion & style conscious people across the country.”

Bombay Dyeing offers a wide range of home textiles, which are available across 400 retail shops in over 300 towns. In its category, Bombay Dyeing was the first Indian company to export products and supplies to countries in the European Union, USA, Australia and New Zealand.

Fibre2fashion News Desk - India

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