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ITMA 2015 to have special section on printing technology
22
Aug '14
ITMA, one of the world’s most recognized textile and garment machinery exhibition, to be held in Milan next year, will have a complete section on digital printing technology.

The textile printing industry is now gripped by digital technology. Manufacturers, trying to carve a niche in the global market, now need to invest in digital technology to raise productivity and meet more stringent demands on quality.

In order to accentuate the value of digital technology, ITMA 2015 will have a dedicated chapter on printing technology to provide an improved access to the vast business potential of this sector.

With the invention and increasing acceptance of digital technological solutions, digital printing technology is targeted at improving print speed, design, and competence as the next step in the growth of printing sector.

Digitally printed textiles are now the next big thing in the global market. According to a report released by Global Industry Analyst Inc., the global production of printed textiles is estimated to reach 27.8 billion square meters by 2018.

Digital textile printing has a number of important advantages over screen printing. For example, it offers greater freedom of creativity and flexibility in design and is more cost efficient for short print runs, according to a recent report from Textiles Intelligence. Digital printing can also be expanded in the luxury apparel segment as digital textile printing enables retailers of luxury apparel to produce small quantities of high quality, limited edition pieces cost efficiently.

With an encouraging response from the printing sector, exhibitors have already booked 10 percent of the total 200,000 square meters space at ITMA 2015, which is double the space booked by the exhibitors at ITMA 2011.

With a strong support from various printing associations for ITMA 2015, like European Specialist Printing Manufacturers Association (ESMA), the China Screen Printing & Graphics Imaging Association, and others, ITMA is planning to host a conference on digital printing soon in the near future.

Fibre2fashion News Desk-India

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