Home / Knowledge / News / Textiles / Guess picks ISKO denim fabric for performance jeans line
Guess picks ISKO denim fabric for performance jeans line
03
Sep '14
ISKO, a producer of denim fabrics said Guess - the American lifestyle brand - has chosen its denim fabrics, to create a special selection of high performance denim jeans for both men and women.

The men’s style ‘Powerdenim’ enhances functionality and practicality from ISKO’s ‘XMEN’ denim fabric, designed with an inner invisible technology, which enhances wearability, style and fit.

The authentic spirit of this resistant fabric is combined with a one-of-a-kind performance for flexibility and freedom of movement, ISKO said.

While the ultra-feminine women's style ‘Powershape’ is based on ISKO's 100% Jeggings technology, an incredibly light fabric that adapts perfectly to the body's curves, embracing the silhouette and creating the wonderful sensation of a second skin.

Paul Marciano, Creative Director at Guess said, “Style and innovation have always been the pillars of our successful story as a denim brand. It is an evolutionary process fed by continuous research in fabric, fits and style”.

Marco Lucietti, Global Marketing Director at ISKO said, “Modern consumers are increasingly aware of what they wear and they choose garments that make them feel unique.

“We worked together with Guess to create a program that responds to these needs and is able to ensure an unprecedented fit and look”.

The Powerdenim and Powershape styles will be available in all Guess stores, online and in selected department stores and multi brand stores from September 2014.

ISKO, a division of Sanko Holding, is a leading denim fabric producer company producing a wide range of innovative denim fabrics and has offices in 35 countries all over the world. (AR)

Fibre2fashion News Desk - India


Must ReadView All

Textiles | On 24th Jul 2017

Govt extends deadline for GST composition scheme to Aug 16

The Government on India has extended the deadline for small...

L-R: Dhanapal, JMD, Best Corporation; Prabhu Damodaran, Convenor, ITF; Narayanasamy, MD, Micro Cotspin; Senthilnathan, MD Rasitex India; and Sabapathy, MD, Prasanna Spinning Mills

Textiles | On 24th Jul 2017

TN mills seek partnership with cotton growing states

Spinning mills in Tamil Nadu are seeking stronger partnership with...

Textiles | On 24th Jul 2017

Irani terms GST as a ‘great step towards transparency’

Union textiles minister Smriti Irani has termed the Goods and...

Interviews View All

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X