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Guess picks ISKO denim fabric for performance jeans line
Sep '14
ISKO, a producer of denim fabrics said Guess - the American lifestyle brand - has chosen its denim fabrics, to create a special selection of high performance denim jeans for both men and women.

The men’s style ‘Powerdenim’ enhances functionality and practicality from ISKO’s ‘XMEN’ denim fabric, designed with an inner invisible technology, which enhances wearability, style and fit.

The authentic spirit of this resistant fabric is combined with a one-of-a-kind performance for flexibility and freedom of movement, ISKO said.

While the ultra-feminine women's style ‘Powershape’ is based on ISKO's 100% Jeggings technology, an incredibly light fabric that adapts perfectly to the body's curves, embracing the silhouette and creating the wonderful sensation of a second skin.

Paul Marciano, Creative Director at Guess said, “Style and innovation have always been the pillars of our successful story as a denim brand. It is an evolutionary process fed by continuous research in fabric, fits and style”.

Marco Lucietti, Global Marketing Director at ISKO said, “Modern consumers are increasingly aware of what they wear and they choose garments that make them feel unique.

“We worked together with Guess to create a program that responds to these needs and is able to ensure an unprecedented fit and look”.

The Powerdenim and Powershape styles will be available in all Guess stores, online and in selected department stores and multi brand stores from September 2014.

ISKO, a division of Sanko Holding, is a leading denim fabric producer company producing a wide range of innovative denim fabrics and has offices in 35 countries all over the world. (AR)

Fibre2fashion News Desk - India

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