Home / Knowledge / News / Textiles / Guess picks ISKO denim fabric for performance jeans line
Guess picks ISKO denim fabric for performance jeans line
03
Sep '14
ISKO, a producer of denim fabrics said Guess - the American lifestyle brand - has chosen its denim fabrics, to create a special selection of high performance denim jeans for both men and women.

The men’s style ‘Powerdenim’ enhances functionality and practicality from ISKO’s ‘XMEN’ denim fabric, designed with an inner invisible technology, which enhances wearability, style and fit.

The authentic spirit of this resistant fabric is combined with a one-of-a-kind performance for flexibility and freedom of movement, ISKO said.

While the ultra-feminine women's style ‘Powershape’ is based on ISKO's 100% Jeggings technology, an incredibly light fabric that adapts perfectly to the body's curves, embracing the silhouette and creating the wonderful sensation of a second skin.

Paul Marciano, Creative Director at Guess said, “Style and innovation have always been the pillars of our successful story as a denim brand. It is an evolutionary process fed by continuous research in fabric, fits and style”.

Marco Lucietti, Global Marketing Director at ISKO said, “Modern consumers are increasingly aware of what they wear and they choose garments that make them feel unique.

“We worked together with Guess to create a program that responds to these needs and is able to ensure an unprecedented fit and look”.

The Powerdenim and Powershape styles will be available in all Guess stores, online and in selected department stores and multi brand stores from September 2014.

ISKO, a division of Sanko Holding, is a leading denim fabric producer company producing a wide range of innovative denim fabrics and has offices in 35 countries all over the world. (AR)

Fibre2fashion News Desk - India


Must ReadView All

Ghana makes tax stamp compulsory on imported textiles

Textiles | On 27th May 2018

Ghana makes tax stamp compulsory on imported textiles

To curb illegal imports, Ghanaian authorities will put a tax stamp on ...

Courtesy: Vishal Mega Mart

Apparel/Garments | On 27th May 2018

Partners Group, Kedaara Capital taking over VMM

Partners Group, a private markets investment manager, and Kedaara...

Courtesy: Deckers

Apparel/Garments | On 27th May 2018

Deckers Brands sales soar 8.4% in Q4FY18

Deckers Brands, a global leader in designing, marketing and...

Interviews View All

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Top executives
Textile industry

GST has levelled the playing field to an extent

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search