Trade fair host Première Vision adopts new brand policy

17 Sep '14

2 min read

Fashion trade-fair organizer Première Vision is implementing a new brand policy February 2015 onwards, which will see change in names of all the six events it organises, with the Première Vision brand name prefixed to the specific business activity of each show.

With this new brand policy, Première Vision says it aims to strengthen the international appeal of each of the shows; optimize visitor traffic between different shows; enrich the fashion offer so it becomes more global and inter-related and finally streamline the readability of the Première Vision brands.

For three days, twice a year, six major business activities supplying materials and services to the global fashion industry - yarns and fibres, fabrics, leather and fur, patterns, accessories and components, fashion manufacturing - come together at the initiative of Première Vision.

Première Vision says these events have become a must for the sector, bringing together six shows with complementary businesses and offers, as each season they present the most complete, most creative and highest quality offer in the industry.

“Last February, around 62,000 visitors, buyers and designers for fashion brands and accessories, and heads of fashion companies came to see offers from around 1,950 carefully selected exhibitors, which included spinners, weavers, accessory-makers, design studios, tanners, etc”, Première Vision notes.

Under the new brand policy, Première Vision Pluriel now becomes Première Vision Paris, which is a global event for fashion industry professionals.

Expofil, the show of yarns and fibres becomes Première Vision Yarns; Première Vision, a fabric show becomes Première Vision Fabrics and Cuir à Paris, a fur and leather show becomes Première Vision Leather.

Indigo becomes Première Vision Designs; Modamont, a show of fashion accessories and components becomes Première Vision Accessories and ZOOM, a show specialised in fashion manufacturing becomes Première Vision Manufacturing.

“Enjoying greater freedom of action and a harmonized communications program, the six shows will be able to increase their international visibility - both as a whole and individually as well”, Première Vision informs.

One of the first visible effects of this new brand policy and the reorganization of the shows’ communications channels will take place this November with the redesign of the websites of all 6 shows. They will be merged into a single website dedicated to Première Vision Paris. (AR)

Fibre2fashion News Desk - India

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