Home / Knowledge / News / Textiles / Trade fair host Première Vision adopts new brand policy
Trade fair host Première Vision adopts new brand policy
17
Sep '14
Fashion trade-fair organizer Première Vision is implementing a new brand policy February 2015 onwards, which will see change in names of all the six events it organises, with the Première Vision brand name prefixed to the specific business activity of each show.

With this new brand policy, Première Vision says it aims to strengthen the international appeal of each of the shows; optimize visitor traffic between different shows; enrich the fashion offer so it becomes more global and inter-related and finally streamline the readability of the Première Vision brands.

For three days, twice a year, six major business activities supplying materials and services to the global fashion industry - yarns and fibres, fabrics, leather and fur, patterns, accessories and components, fashion manufacturing - come together at the initiative of Première Vision.

Première Vision says these events have become a must for the sector, bringing together six shows with complementary businesses and offers, as each season they present the most complete, most creative and highest quality offer in the industry.

“Last February, around 62,000 visitors, buyers and designers for fashion brands and accessories, and heads of fashion companies came to see offers from around 1,950 carefully selected exhibitors, which included spinners, weavers, accessory-makers, design studios, tanners, etc”, Première Vision notes.

Under the new brand policy, Première Vision Pluriel now becomes Première Vision Paris, which is a global event for fashion industry professionals.

Expofil, the show of yarns and fibres becomes Première Vision Yarns; Première Vision, a fabric show becomes Première Vision Fabrics and Cuir à Paris, a fur and leather show becomes Première Vision Leather.

Indigo becomes Première Vision Designs; Modamont, a show of fashion accessories and components becomes Première Vision Accessories and ZOOM, a show specialised in fashion manufacturing becomes Première Vision Manufacturing.

“Enjoying greater freedom of action and a harmonized communications program, the six shows will be able to increase their international visibility - both as a whole and individually as well”, Première Vision informs.

One of the first visible effects of this new brand policy and the reorganization of the shows’ communications channels will take place this November with the redesign of the websites of all 6 shows. They will be merged into a single website dedicated to Première Vision Paris. (AR)

Fibre2fashion News Desk - India


Must ReadView All

Decision in UK budget to attract investment in retail: BRC

Textiles | On 24th Nov 2017

Decision in UK budget to attract investment in retail: BRC

British finance minister Philip Hammond’s announcement in his budget...

Courtesy: Shangdong Ruyi

Textiles | On 24th Nov 2017

Shangdong Ruyi to acquire major stake in Bagir

Shangdong Ruyi Technology Group Ltd, one of the leading Asian global...

Chinese e-commerce firm JD.com invests $44 mn in Tiki.vn

Apparel/Garments | On 24th Nov 2017

Chinese e-commerce firm JD.com invests $44 mn in Tiki.vn

Chinese e-commerce firm JD.com has invested $44 million in Tiki.vn, a ...

Interviews View All

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Urmil Arya

Sushila International, a well established textile organisation established ...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

November 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.5%
No
12.4%
Skip
19.1%

Total Votes: 89

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
30.3%
Skip
7.9%

Total Votes: 89

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.5%
No
10.1%
Skip
3.4%

Total Votes: 89

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
80.9%
No
9.0%
Skip
10.1%

Total Votes: 89


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search