Archroma participates in 'Special Feature on Denim'

09 Oct '14

3 min read

Archroma, a global color and specialty chemicals company, has participated in ‘Special Feature on Denim’, an initiative by fibre2fashion.com.

The special feature provides a common platform for denim producers to showcase their latest products and technologies. With an online exposure, the feature is attracting visitors 24X7 from all over the world. The feature is also being circulated in print version to the targeted audience.

Switzerland-based Archroma is committed to innovation, world-class quality standards, high service levels, cost-efficiency and sustainability. It has participated in the special feature to get a greater visibility to its textile specialties business.

From fibre to finish, Archroma’s textile specialties business plays a key role throughout the entire textile supply chain, with special chemicals for pretreatment, dyeing, printing and finishing of textiles. The company’s product packages enhance the properties of apparel and other textiles in applications as diverse as high fashion, home textiles and special technical textiles.

From crease resistance to moisture management as well as repellency, Archroma’s functional effects provide added-value features to textile manufacturers. Further, its specialist advisers provide color matching, trend monitoring as well as sector specific concepts, including ONE WAY sustainability service, to ensure that customers generate greater value from their products.

Archroma has shown how inspirational design possibilities can be achievable with eco-advanced denim production. Fabric producers and brands can benefit from its ‘Advanced Denim’ concept to expand color horizons, create soil-resistant finishes and significantly reduce the impact of denim manufacturing on the environment.

When using Advanced Denim technology based on “Denim-Ox” and “Pad/Sizing-Ox” processes, water consumption is reduced by up to 92%, up to 63% of the usual cotton waste can be avoided, and up to 30% can be saved in energy costs compared to traditional denim processes, according to the company.

From humble beginnings in the year 2000, fibre2fashion.com has risen in popularity and the website today commands 12 million page views per month by about 1.9 million global visitors from around 190 countries.

Now in its third year, fibre2fashion magazine has circulation among carefully chosen target audience globally, and it reaches the desk of top management and decision makers in the textile, apparel and fashion industry.

Over the last decade, fibre2fashion.com has emerged as the most significant and interactive platform for various stakeholders in the textile, garment and fashion industry, including buyers, sellers, small and medium enterprises, large companies, leading global fashion houses, emerging brands, machinery makers, technologists, designers, employees, employers, etc. (RKS)

Click here to view the online feature.

Fibre2fashion News Desk - India

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