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ITC launches HOW-TEXHA project for Tunisian textile sector
Oct '14
The project ‘HOW-TEXHA’ was launched by the International Trade Center (ITC), a joint agency owned by the World Trade Organization (WTO) and the United Nations, in cooperation with the Tunisian Ministry of Trade and Handicrafts and partner institutions, L'Économiste Maghrébin reported.

The Swiss State Secretariat for Economic Affairs (SECO) granted 3.2 million dinars for the project. The project aims to strengthen the competitiveness of the Tunisian textile and clothing sector and to overcome existing challenges, strengthen the value chain, diversify markets for export, and penetrate new markets.

The project seeks to help 100 Tunisian textile and clothing SMEs to improve their international competitiveness during the first phase, which lasts between 2014 and 2017.

The ITC will support the industry in its efforts to improve supply sources, increase value addition, and export diversification through direct assistance to businesses.

The Minister of Trade and Handicrafts, Tunisia, Nejla Harrouch said that the project focuses on diversifying markets to increase market share of Tunisian companies, to support companies in their efforts to move in the chain sector value and promote innovation, especially for the technical textiles sectors.

The executive director of ITC, Arancha González said that the Tunisian textile has a real potential to contribute to economic growth and provide added value that extends beyond the borders of Tunisia.

She added that this project will also address the national priorities of developing business and job creation in the interior regions of the country and employing new graduates and women in SMEs. (GK)

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