Home / Knowledge / News / Textiles / Govt may launch 'Handmade in India' brand for online sales
Govt may launch 'Handmade in India' brand for online sales
16
Oct '14
The Government of India may launch ‘Handmade in India’ brand to boost online sales of niche handloom, handicrafts and khadi products, as the same has been recommended by the Planning Commission.
 
In its “Draft Consultation Paper on Handlooms” submitted to the Government, the Planning Commission has suggested that handloom products must be branded and marketed to niche markets to clients who appreciate the value of hand made products and are willing to pay for them. “Modern tools like e-commerce must be leveraged to brand and market ‘Handmade in India’, adds the paper.
 
Criticising the Government’s approach to adopt more and more clusters in the sector, the draft paper seeks review of the approach and asks the Government to focus on identified heritage clusters across the country so as to transform them into vibrant self-sustaining hubs. “This would be done on an intensive basis in areas such as design and development, technology up gradation, infrastructure development, adequate and quality raw material supply, credit and strong market linkages,” said the Planning Commission.
 
The Commission has also proposed a new Handloom policy encompassing long-term vision and comprehensive strategy, in which the central pillar would be Marketing Support and Design Innovations supported by appropriate technology, which would ultimately lead to better livelihood and therefore, better living standard of the weavers.
 
Stressing on the need for a robust Social Security mechanism, the draft paper says that the operational mechanism of the Health Insurance Scheme (HIS), now merged with the Rashtriya Swasthya Bima Yojana (RSBY) of Ministry of Labour, should ensure proper reach of the implementing insurance company enabling the enrolled weavers’ families to get cashless OPD/IPD facilities close to, if not at their door step.
 
Lastly, the draft paper suggests periodic review of all schemes, and amending or repeal of redundant provisions, procedures, guidelines and Acts. (RKS)
 
Click here to read Planning Commission's Draft Consultation Paper on Handlooms.
 

Fibre2fashion News Desk - India


Must ReadView All

Apparel/Garments | On 22nd Sep 2017

New US FTC rule for RN used on textile product labels

The US Federal Trade Commission recently streamlined requirements...

Textiles | On 22nd Sep 2017

Messe Frankfurt acquires Source Africa, ATF textile shows

Messe Frankfurt, one of the world´s leading trade show organisers,...

Apparel/Garments | On 22nd Sep 2017

Sri Lankan apparel makers seek concessions to import labour

Sri Lanka’s deputy minister for national policies and economic...

Interviews View All

Representatives
Textile & apparel industry

GST is a complicated and lengthy process

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search