Home / Knowledge / News / Textiles / Heimtextil to see lectures on online retail & marketing
Heimtextil to see lectures on online retail & marketing
20
Nov '14
Heimtextil, which runs from January 14-17, 2015 will see a series of lectures on online retail and marketing and is aimed at retailers and interior furnishings specialists.

Within the framework of the 'Webchance Academy', Heimtextil will provide information on successfully advertising and selling on the internet.

Ecommerce experts will deliver lectures on current developments in online marketing, present practical examples and provide helpful suggestions for implementing the ideas.

In Germany, online retail sales crossed the €40-billion mark for the first time in 2014 and the proportion to total retail sales is apparently set to grow to over 9 per cent.

“The ‘Lecture Square’ in Galleria 1 will provide valuable information both for newcomers to the world of e-commerce and to interior furnishings experts and retail traders,” organisers of Heimtextil – Messe Frankfurt said.

From 11.00 to 17.00 hours, the program will provide both basic knowledge and more advanced topics.

The lecture series will highlight various e-commerce solutions, basic principles of online marketing, potential legal stumbling blocks and the success stories of established retailers also into online retail.

Wieland Junge, MD at Maritimia, will talk on ‘The introduction and establishment of an online shop – from idea to implementation’.

In it, he will devote time to the choice of products, as well as questions of marketing, technology and the costs involved, particularly in terms of time and effort.

Olaf Kolbrück, editor-in-chief of etailment.de will talk on – ‘The online market as a factor of success’ and will provide tips on successful advertising via the internet like using e-mail, social media, mobile phones, etc.

Mobile applications also fall within the purview of the lecture to be given by Florian Gmeinwieser, head of Mobile at the Plan.net Group. He will provide an introduction to the concept of ‘Beacons - the new and very promising way forward offered by the use of smartphones’.

"Online retail is increasing in importance for the home textiles sector and with the 'Webchance Academy', we should like to provide a stimulus for the high-street retail trade,” Meike Kern, director of Heimtextil at Messe Frankfurt said.

All lectures will be translated into English and will be targeted at both national and international visitors to the show. (AR)

Fibre2fashion News Desk - India


Must ReadView All

Sanjay K Jain, managing director, TT Ltd

Textiles | On 21st Sep 2017

TT’s Sanjay Jain elected new chairman of CITI

The Confederation of Indian Textile Industry (CITI), the apex body...

Textiles | On 21st Sep 2017

NRF urges US lawmakers to lower corporate tax rates

The National Retail Federation (NRF) has written to the US Senate...

Apparel/Garments | On 21st Sep 2017

UK fashion exports £10.7 bn in 2016; highest till now

Exports of British fashion goods rose to £10.7 billion in 2016, the...

Interviews View All

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search