Home / Knowledge / News / Textiles / Heimtextil to see lectures on online retail & marketing
Heimtextil to see lectures on online retail & marketing
20
Nov '14
Heimtextil, which runs from January 14-17, 2015 will see a series of lectures on online retail and marketing and is aimed at retailers and interior furnishings specialists.

Within the framework of the 'Webchance Academy', Heimtextil will provide information on successfully advertising and selling on the internet.

Ecommerce experts will deliver lectures on current developments in online marketing, present practical examples and provide helpful suggestions for implementing the ideas.

In Germany, online retail sales crossed the €40-billion mark for the first time in 2014 and the proportion to total retail sales is apparently set to grow to over 9 per cent.

“The ‘Lecture Square’ in Galleria 1 will provide valuable information both for newcomers to the world of e-commerce and to interior furnishings experts and retail traders,” organisers of Heimtextil – Messe Frankfurt said.

From 11.00 to 17.00 hours, the program will provide both basic knowledge and more advanced topics.

The lecture series will highlight various e-commerce solutions, basic principles of online marketing, potential legal stumbling blocks and the success stories of established retailers also into online retail.

Wieland Junge, MD at Maritimia, will talk on ‘The introduction and establishment of an online shop – from idea to implementation’.

In it, he will devote time to the choice of products, as well as questions of marketing, technology and the costs involved, particularly in terms of time and effort.

Olaf Kolbrück, editor-in-chief of etailment.de will talk on – ‘The online market as a factor of success’ and will provide tips on successful advertising via the internet like using e-mail, social media, mobile phones, etc.

Mobile applications also fall within the purview of the lecture to be given by Florian Gmeinwieser, head of Mobile at the Plan.net Group. He will provide an introduction to the concept of ‘Beacons - the new and very promising way forward offered by the use of smartphones’.

"Online retail is increasing in importance for the home textiles sector and with the 'Webchance Academy', we should like to provide a stimulus for the high-street retail trade,” Meike Kern, director of Heimtextil at Messe Frankfurt said.

All lectures will be translated into English and will be targeted at both national and international visitors to the show. (AR)

Fibre2fashion News Desk - India


Must ReadView All

Textiles | On 27th Jun 2017

Govt defers tax deduction at source provision under GST

E-commerce players in India will not be required to deduct tax on...

Apparel/Garments | On 27th Jun 2017

Future Group aims Rs 12,000 crore in fashion business

Future Group, which runs retail stores across India under various...

Textiles | On 27th Jun 2017

AEPC & NSDL to help exporters with GST compliances

Apparel Export Promotion Council (AEPC) and National Securities...

Interviews View All

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

C Kamatchisundaram
Voltas

ITME is an occasion not only to receive new leads but also to work on...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search