Home / Knowledge / News / Textiles / Heimtextil to see lectures on online retail & marketing
Heimtextil to see lectures on online retail & marketing
20
Nov '14
Heimtextil, which runs from January 14-17, 2015 will see a series of lectures on online retail and marketing and is aimed at retailers and interior furnishings specialists.

Within the framework of the 'Webchance Academy', Heimtextil will provide information on successfully advertising and selling on the internet.

Ecommerce experts will deliver lectures on current developments in online marketing, present practical examples and provide helpful suggestions for implementing the ideas.

In Germany, online retail sales crossed the €40-billion mark for the first time in 2014 and the proportion to total retail sales is apparently set to grow to over 9 per cent.

“The ‘Lecture Square’ in Galleria 1 will provide valuable information both for newcomers to the world of e-commerce and to interior furnishings experts and retail traders,” organisers of Heimtextil – Messe Frankfurt said.

From 11.00 to 17.00 hours, the program will provide both basic knowledge and more advanced topics.

The lecture series will highlight various e-commerce solutions, basic principles of online marketing, potential legal stumbling blocks and the success stories of established retailers also into online retail.

Wieland Junge, MD at Maritimia, will talk on ‘The introduction and establishment of an online shop – from idea to implementation’.

In it, he will devote time to the choice of products, as well as questions of marketing, technology and the costs involved, particularly in terms of time and effort.

Olaf Kolbrück, editor-in-chief of etailment.de will talk on – ‘The online market as a factor of success’ and will provide tips on successful advertising via the internet like using e-mail, social media, mobile phones, etc.

Mobile applications also fall within the purview of the lecture to be given by Florian Gmeinwieser, head of Mobile at the Plan.net Group. He will provide an introduction to the concept of ‘Beacons - the new and very promising way forward offered by the use of smartphones’.

"Online retail is increasing in importance for the home textiles sector and with the 'Webchance Academy', we should like to provide a stimulus for the high-street retail trade,” Meike Kern, director of Heimtextil at Messe Frankfurt said.

All lectures will be translated into English and will be targeted at both national and international visitors to the show. (AR)

Fibre2fashion News Desk - India


Must ReadView All

India’s garment imports from Bangladesh up 56% post-GST

Apparel/Garments | On 12th Dec 2017

India’s garment imports from Bangladesh up 56% post-GST

India has imported $87.4 million worth of readymade garments from...

Coats acquires yarn manufacturer Patrick Yarn Mill

Textiles | On 12th Dec 2017

Coats acquires yarn manufacturer Patrick Yarn Mill

Coats, the world’s leading industrial thread manufacturer, has...

Trade & consumers want MDR free digital payments: CAIT

Apparel/Garments | On 12th Dec 2017

Trade & consumers want MDR free digital payments: CAIT

Transaction charges like the merchant discount rate (MDR) applicable...

Interviews View All

C Kamatchisundaram
Voltas

ITME is an occasion not only to receive new leads but also to work on...

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search