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Grasim launches exclusive men's wedding collection
Nov '14
The Indian home-grown men’s lifestyle brand Grasim has launched an exclusive collection for the wedding season based on a mixed palette of traditional and glamorous hues including classic off white, elegant purple and metallic blue.

The line includes the off-white coloured basic yet statement sherwani fabric range named Seven Wonders for the groom’s best man.

Meant for the pre- and post-wedding evening parties, the Caffaro and Jute collection features the lustrous and luxurious rayon rich kurta material Caffaro and an eclectic purple hued Jute bandi jacket.

Designed keeping the ongoing trend of checks in mind, the line also includes a smart classic blazer enhanced with brown checks.

Grasim, from the Grasim Bhiwani Textiles Ltd., is a subsidiary of Grasim Industries Ltd. The brand, which is a part of the Aditya Birla Group, specializes both in ready-to-wear garments and ready-to-stitch over the counter fabrics. Apart from an elaborate and well-established pan-India distribution network of over 150 dealers and nearly 10000 multi-brand outlets, the label has an all-India presence through 120 premium stores.

Extensively used by both Indian and international designers, jute is known for its durability, strength and high fashion quotient. (PB)

Fibre2fashion News Desk - India

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