Home / Knowledge / News / Textiles / ITC helps Ivorian textile firms enter ecommerce market
ITC helps Ivorian textile firms enter ecommerce market
01
Dec '14
Ten Ivorian small and medium-sized enterprises (SMEs) have entered the ecommerce marketplace by setting up the trade portal titled “IvoryMall”, with the support of the International Trade Centre (ITC).

The initiative is part of the Trade and Regional Integration Support Program (PACIR) funded by the European Union. Under the programme, ITC assists Ivorian SMEs working in the textile, fashion and home-accessories sectors in building marketing strategies, developing marketing tools, strengthening their branding and visual identity, as well as promoting their participation in international buyer-seller events and initiatives in regional and international markets.

The structure of the IvoryMall is modular, scalable and replicable. As part of an ongoing project on virtual marketplaces (VMPs) funded by the World Bank, this solution will be used not as a marketplace in and of itself, but as a tool to capture and centralize the content before its replication and synchronization to other marketplaces, International Trade Center said on its website.

The VMP project involves training and coaching 600 SMEs from Jordan, Morocco and Tunisia to sell on VMPs. The e-mall solution can be installed for trade support institutions or SME networks that aim to offer participants an easy and cost-effective solution to trade online.

The electronic shops are designed in a way that removes 80 per cent of the complexity of setting up a new e-shop. Digital catalogues can be replicated and synchronized with different online marketplaces, including Amazon, eBay, Facebook and soon, Etsy. Ivorian SMEs received training on managing e-shops in May 2014.

James Howe, ITC senior adviser on international marketing and branding said, “Going beyond raising of awareness, ITC technical assistance puts powerful tools in the hands of African entrepreneurs, and we help them to overcome challenges of online payment solutions and logistics. Their reaction is very exciting: they clearly understand the business potential of these new tools.”

ITC is the joint agency of the World Trade Organization and the United Nations. Its mission is to enable small-businesses export success by connecting small and medium-sized enterprises in developing countries and transition economies to the global trading system. (GK)

Fibre2fashion News Desk - India

Must ReadView All

Apparel/Garments | On 5th Dec 2016

EC proposes new tax rules to support e-commerce in EU

The European Commission (EC) has unveiled a series of measures to...

Apparel/Garments | On 5th Dec 2016

Traders to intensify adoption of digital payments

Adoption of digital payments in their existing business format would...

Textiles | On 5th Dec 2016

US textile & apparel exports down 6.44% in Jan-Sept ’16

The exports of textile and apparel from United States were down 6.44...

Interviews View All

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search