Home / Knowledge / News / Textiles / Gujarat Handloom to start online portal to boost sales
Gujarat Handloom to start online portal to boost sales
10
Feb '15
A view of Gurjari store/c: Gurjari
A view of Gurjari store/c: Gurjari
Gujarat State Handloom and Handicraft Development Corporation (GSHHDC) is soon set to launch its own e-commerce portal under ‘Garvi-Gurjari’ brand to grow its customer base and increase sales in the global market.

GSHHDC has also signed a Memorandum of Understanding (MoU) with global e-commerce giant eBay and plans to tie-up with domestic e-commerce majors as Flipkart and Snapdeal, a news agency reported.

The marketing and IT head of GSHHDC, B Venkateswarlu said that under the brand ‘Garvi-Gurjari’, the handloom corporation is set to create its own website so that products can be sold through an online platform by April 2015.

The objective to expand sales base from retail shop sales to online market is to increase the market share of handloom and handicraft products of Gujarat, he added.

In the first phase, sale of products will start through eBay, while in the next phase, there will be a tie-up with online shopping websites such as Snapdeal and Flipkart, he said.

Venkateswarlu added that GSHHDC is targeting an increase in sales not only in domestic market, but also in the overseas market through its online marketing initiatives.

GSHHDC works for the promotion of Gujarat’s traditional handicrafts, identifying and reviving important dying crafts, their adoption for contemporary usage and generation of employment and income for rural and urban craftsmen. (GK)

Fibre2fashion News Desk - India


Must ReadView All

Moments of EPA signing in Tokyo. Courtesy: Twitter handle of Jean-Claude Juncker

Textiles | On 18th Jul 2018

EU and Japan sign Economic Partnership Agreement

European Union and Japan have signed an Economic Partnership...

Courtesy: Tego

Apparel/Garments | On 18th Jul 2018

Tego plans to expand product range in 2018-19

Tego, a company that creates premium athletic gear for modern...

Courtesy: rawpixel.com from Pexels

Textiles | On 18th Jul 2018

Hike in import duty on textile-apparel by India beneficial

The Indian Government’s decision to raise import duty on textile and...

Interviews View All

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Top executives
Textile & apparel bodies

The decision to reduce GST on MMF yarn to 12% is transformational

Headhonchos
Indian textile value chain

Adopt innovative techniques, go for automisation rather than being...

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search