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Ming & Sobel to partner on Asia Pacific hospitality sector
Feb '15
Ming Fai International and Sobel Westex will partner on bringing premier linen and textiles to the hospitality industry in Asia Pacific.

“Since 1981, Sobel has been serving the hospitality industry with towels to table linen, sheets to blanket and pillows, bathrobes and beyond,” a press release from Ming Fai informs.

Both the partners foresee this new partnership to signal a new era for innovative trends and ever expanding creative product lines in the Asia Pacific hospitality industry.

The partnership will take advantage by leveraging Ming Fai’s strengths in extensive distribution and logistics network, local reputation and knowledge, sales and service and strong development capability.

It will also depend on Sobel Westex’s quality products, personalised procurement programs and a well-established relationship with world’s largest hotel chains.

According to Ming Fai, customers can benefit from incomparable quality products and unparallel services as well as fulfilling their needs for tailor-made linen and textiles products.

“We are excited about the partnership and we believe it will create a hospitality powerhouse which will deliver unprecedented value to both groups and to our customers.” says Ching Fai, chairman at Ming Fai.

Walter Pelaez, CEO at Sobel Westex, adds, “We are excited to work with such a trustful and reliable partner as Ming Fai to bring a footprint to Asia Pacific and offer a turnkey solution to our customers.” (AR)

Fibre2fashion News Desk - India

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