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TFWA & ACNielsen reveals Chinese travelers the most extravagant shoppers
07 Jun '05
5 min read
The world's largest duty free and travel retail association TFWA and world's leading marketing information company ACNielsen served that the Chinese travellers the most extravagant shoppers: ACNielsen-TFWA survey Hong Kong Remains Mainland Chinese' Most Favorite Destination for Leisure Travel. Hey, Big Spenders!
With an average spend of US$987 each time they take a trip out of China, the Chinese travellers have become the biggest spenders of all on shopping during outbound trips, according to a recent study conducted by ACNielsen and Tax Free World Association (TFWA).
A recent survey conducted by TFWA and ACNielsen surveyed 1,500 Chinese citizens in the three key cities of Beijing, Shanghai and Guangzhou who had travelled for business and leisure to Hong Kong, Macau, Asia or European countries in the past six months, to understand attitudes and behaviour towards overseas travel and shopping.
“Outbound travel from China reached 29 million in 2004, representing a more than 43% increase on 2003,” said Thom Rankin, Vice President for Conference & Research, Tax Free World Association. “While the Chinese may be second to Japanese travellers in the total amount spent on a trip, they out-ranked them in how much they spend on shopping which accounts for 30 percent of their entire travel budget on average, according to industry experts.
” The survey conducted by TFWA and ACNielsen reveals that nearly 100% of Chinese travellers will shop during their trip. “With increased disposable incomes, the Chinese are turning to overseas travel, and exploring new and interesting places. Their enthusiasm for travel is a welcome sign, not only for holiday operators, but for related industries such as luxury brand owners and duty free shops,” said Glen Murphy, Managing Director of ACNielsen China.
With an average spend of US$987 each time they take a trip out of China, the Chinese travellers have become the biggest spenders of all on shopping during outbound trips, according to a recent study conducted by ACNielsen and Tax Free World Association (TFWA).
A recent survey conducted by TFWA and ACNielsen surveyed 1,500 Chinese citizens in the three key cities of Beijing, Shanghai and Guangzhou who had travelled for business and leisure to Hong Kong, Macau, Asia or European countries in the past six months, to understand attitudes and behaviour towards overseas travel and shopping.
“Outbound travel from China reached 29 million in 2004, representing a more than 43% increase on 2003,” said Thom Rankin, Vice President for Conference & Research, Tax Free World Association. “While the Chinese may be second to Japanese travellers in the total amount spent on a trip, they out-ranked them in how much they spend on shopping which accounts for 30 percent of their entire travel budget on average, according to industry experts.
” The survey conducted by TFWA and ACNielsen reveals that nearly 100% of Chinese travellers will shop during their trip. “With increased disposable incomes, the Chinese are turning to overseas travel, and exploring new and interesting places. Their enthusiasm for travel is a welcome sign, not only for holiday operators, but for related industries such as luxury brand owners and duty free shops,” said Glen Murphy, Managing Director of ACNielsen China.
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