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MPedigree's mobile technology helps fight textile piracy
09
Mar '15
MPedigree, the global leader in the use of mobile and web technologies in securing products against faking, counterfeiting, and diversion, has launched ‘The Goldkeys Technology’, to fight against piracy of local textile products in Ghana, myjoyonline.com reported.

The company started the Goldkeys technology as part of a campaign titled OGA (Original, Genuine, Authentic) to end the age-long piracy in the local textile industry, in collaboration with Premium African Textiles, the owner of the GTP, Vlisco, and Woodin brands.

Premium African Textiles (PAT) is expected to apply MPedigree’s Goldkeys labels to packs of its products bearing a unique identification code. Customers buying the textiles can scratch off the label cover to reveal the code, which is then verified by sending it via SMS to a dedicated number.

Textile dealers would have to authenticate the packs of textile products that they buy by sending codes on scratch-labels for free to 1393. The technology would help textile dealers to authenticate the originality of the textiles produced.

Selorm Branttie, strategy director of mpedigree said that the adoption of Goldkeys to protect GTP waxprint and other high value textile brands marks a new high of innovation in a sector that has historically been a major job creator and leading light of Ghanaian manufacturing.

Stephen Badu, marketing director of PAT said that with the campaign, PAT was committed to breaking ground in the use of the latest technology to ensure that their customers secure the full value of the product they purchase. (GK)

Fibre2fashion News Desk - India

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