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DWI inks licensing deal with kate spade new york
11
Mar '15
DWI Holdings Inc., a subsidiary of Himatsingka Seide Ltd, has inked global licensing deal for the design, development and distribution of kate spade new york bedding and bath collections through 2020.

According to a DWI press release, through this partnership, DWI Holdings will offer a unique assortment of bed and bath products through its extensive distribution network.

DWI Holdings will launch its first collection during the upcoming March market week at its showrooms in New York.

"We are extremely pleased to partner with kate spade new york and look forward to a long and successful relationship," said David Greenstein, CEO of DWI Holdings Inc.

He added, "The timeless designs from kate spade new York, add both function and fun to our portfolio. And it is a brand that continues to experience growth and we believe has substantial long term potential for us."

"We look forward to building a strong partnership with DWI Holdings to offer high-quality, luxurious bedding and bath products," said Mary Beech, chief marketing officer of Kate Spade & Company.

Dwi Holdings Inc is a wholly owned subsidiary of Himatsingka Seide Ltd, which is a vertically integrated home textile major with a global footprint.

The Group focuses on the manufacture, retail and distribution of home textile products and it operates amongst the largest capacities in the world for upholstery fabrics, drapery fabrics and bed linen.

Spread across Asia, Europe and North America, its retail and wholesale distribution divisions carry some of the most prestigious brands in the home textile space and caters to private label programs of major retailers.

In 1993, Kate Spade designed the utilitarian bag she had been craving for years but couldn't find anywhere and so began a revolution in the accessories market.

Simple silhouettes with clever details and crisp palettes soon established a visual shorthand for the brand that's recognizable the world over.

In 2007, Kate Spade turned the reins over to the design powerhouse, Liz Claiborne Inc. which then became Fifth & Pacific Companies Inc, and now operates under Kate Spade & Company.

Deborah Lloyd, formerly of Banana Republic and Burberry took the helm as chief creative officer with an aim to broadening the line while honoring Kate's rich history. (AR)

Fibre2fashion News Desk - India

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