Home / Knowledge / News / Textiles / National Geographic & Jaipur Rugs to launch a new line
National Geographic & Jaipur Rugs to launch a new line
07
Apr '15
American non-profit scientific and educational institution National Geographic has entered into a licensing deal with the Indian-based hand-knotted carpet maker Jaipur Rugs, granting rights to sell products from the former’s Home Collection in North America.

As per the multiyear agreement, National Geographic and the rug manufacturer, which owns a distribution base in Atlanta, will jointly create a collection of colourful rugs inspired by the archived photographic images taken by the organisation’s explorers.

“Jaipur is one of the leaders in the textile industry, and we are excited to work with them to bring some of our incredible photography and artwork to consumers on rugs, pillows and poufs. For more than a century, National Geographic explorers and photographers have travelled the world to capture stunning images and collect compelling stories,” Krista Newberry, the institution’s senior vice president of licensing, North America, said while commenting on the new association in a press release.

Asha Chaudhary, Jaipur Rug’s chief executive officer, said, “Jaipur is excited to collaborate with National Geographic, because it offers an opportunity to express a unique fusion of art forms. Both companies use our own creative mediums to not only capture the word’s stories, but also share them through tangible, enduring art forms. We are thrilled to be able to infuse such passion into a collection for our consumers to connect with and bring into their homes.”

The collection will debut at the spring edition of international home furnishing trade event High Point Market, due to take place from April 18 to 23, 2015 in North Carolina. The range will be sold through retailers and trading partners in the US and Canada sometime during this month. (PB)

Fibre2fashion News Desk - India

Must ReadView All

Apparel/Garments | On 28th Apr 2017

Continue existing Duty Drawback, ROSL scheme post GST: TEA

Tiruppur Exporters' Association (TEA) has made requisitions to...

Apparel/Garments | On 28th Apr 2017

Deckers Brands starts review of strategic alternatives

Deckers Brands, a global leader in designing, marketing and...

Courtesy: Adidas

Apparel/Garments | On 28th Apr 2017

Adidas, Siemens initiate joint research programme

Adidas and Siemens are initiating a joint research programme for...

Interviews View All

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X