Home / Knowledge / News / Textiles / National Geographic & Jaipur Rugs to launch a new line
National Geographic & Jaipur Rugs to launch a new line
07
Apr '15
American non-profit scientific and educational institution National Geographic has entered into a licensing deal with the Indian-based hand-knotted carpet maker Jaipur Rugs, granting rights to sell products from the former’s Home Collection in North America.

As per the multiyear agreement, National Geographic and the rug manufacturer, which owns a distribution base in Atlanta, will jointly create a collection of colourful rugs inspired by the archived photographic images taken by the organisation’s explorers.

“Jaipur is one of the leaders in the textile industry, and we are excited to work with them to bring some of our incredible photography and artwork to consumers on rugs, pillows and poufs. For more than a century, National Geographic explorers and photographers have travelled the world to capture stunning images and collect compelling stories,” Krista Newberry, the institution’s senior vice president of licensing, North America, said while commenting on the new association in a press release.

Asha Chaudhary, Jaipur Rug’s chief executive officer, said, “Jaipur is excited to collaborate with National Geographic, because it offers an opportunity to express a unique fusion of art forms. Both companies use our own creative mediums to not only capture the word’s stories, but also share them through tangible, enduring art forms. We are thrilled to be able to infuse such passion into a collection for our consumers to connect with and bring into their homes.”

The collection will debut at the spring edition of international home furnishing trade event High Point Market, due to take place from April 18 to 23, 2015 in North Carolina. The range will be sold through retailers and trading partners in the US and Canada sometime during this month. (PB)

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 20th Feb 2017

UK textile & apparel exports up 7.05% in 2016: UKFT

The exports of apparel and textiles from the UK have increased by...

Textiles | On 20th Feb 2017

Himatsingka Seide incorporates subsidiary in Europe

Himatsingka Seide Ltd, one of the largest producers of home textiles...

Courtesy: Green Initiatives

Apparel/Garments | On 20th Feb 2017

Green Initiatives launches Re:Form to end textile waste

Green Initiatives, a non-government institution, has launched...

Interviews View All

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

C Kamatchisundaram
Voltas

ITME is an occasion not only to receive new leads but also to work on...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search