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Tianye Jacquard promotes allergen-free living with Amicor
20
Apr '15
An intelligent anti-microbial fibre promises to protect people from allergens and the diseases caused by these such as asthma. 
 
The new fibre, Amicor, has been introduced by Tianye Jacquard Textiles and was promoted during World Allergy Week, organised from April 13 to April 19, 2015.
 
Amicor fibre has been endorsed and is compliant with the European legislation. It has also been granted “seal of approval” by the British Allergy Foundation. It is compliant under REACH SVHC norms and is also OEKO-TEX Standard 100 Class 1 certified, according to a company release.
 
Millions of people including babies and children suffer from allergies such as asthma, allergic rhinitis and eczema. These allergies are caused by exposure to certain substances in the environment. Increasing prevalence of allergies has become a cause of concern world over. According to World Health Organisation and World Allergy Organisation, almost 350 million people around the world are affected by asthma alone. 
 
Arleen Tian, director, Tianye Jacquard, explained, “With changing lifestyles in China, there has been an increasing threat of home allergens and related effects leading to asthma, breathing allergies, etc. We all need to find out healthy solutions which can protect our families and children from these allergens.”
 
Quoting from a recent study, Biswajit Chaudhuri, chief marketing officer, Aditya Birla Group, said, “Currently, China has over 30 million people affected by asthma and other related breathing allergies. Mortality rates due to asthma are amongst the highest in China. According to research, 70 per cent of all breathing allergies are due to house dust mite allergens which are found in millions in every home inside beds and beddings”.
 
House dust mites are tiny creatures, about a quarter of a millimetre long. They are found in bedding, carpets, soft furnishings and clothing. It is often not the mite itself but proteins in their droppings which cause allergy. Each mite produces about 20 of these waste droppings every day and the droppings continue to cause allergic symptoms even after the mite has died.
 
“Our new range of fabrics with Amicor fibres shall fight against these house dust mite allergens and provide solution for a healthy and allergen free life for all of us. This new hygienic fabric also keeps fresh and is anti-odour in function. It is safe and soft – excellent for babies and children,” Tian added. (SV)
 

Fibre2fashion News Desk - India


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