Home / Knowledge / News / Textiles / Isko highlights importance of supply chain via Art&Indigo
Isko highlights importance of supply chain via Art&Indigo
24
Apr '15
Isko, a leading company for denim manufacturing, teamed up with other companies to emphasise the importance of a unique value chain at Art&Indigo which was organised during Amsterdam Denim Days.

“Creative Room, Isko’s style and research division, C&S, a garment maker and Tonello, a specialist in finishing technologies partnered Isko for Art&Indigo,” a press release from Isko said.

They were also accompanied by creative illustrator and artist Skulljan, who showcased the interaction of his special form of art in denims, thereby opening up to new talent and ideas.

Visitors were able to see and experience denim garments featuring Isko Reform, a fabric that fits perfectly to the body and makes the wearer look one size slimmer.

They were also able to feel and see Isko Xmen’s, a concept which offers decisive aesthetic and exceptional comfort due to an inner invisible flexible technology.

For the show, C&S contributed its exclusive garments designed specifically for the occasion and which were also customised on-site with artistic illustrations by Skulljan using Tonello eco-sustainable laser technologies.

The jeans on display were treated with Tonello EcoFree ozone-based washings, which make garments that are healthier for wearers, denim manufacturing workers and are environmentally friendly

The Art&Indigo concept was developed through a social media contest in collaboration with Add, where visitors were asked to share their denim outfit and appear directly on a LED wall in the Art&Indigo booth.

ISKO also teamed up with actress Denise Aznam, who has been nominated by Glamour magazine for ‘The Generation Glamour award’.

At the booth, Denise performed storytelling acts and artist Skulljan translated this with illustrations on the denim garments the actress was wearing.

Isko, a subsidiary of the Sanko Group offers a wide range of innovative denim fabric technologies and products and has offices in 35 countries across the globe.

Creative Room has been providing inspiration, solutions and expertise to denim brands and manufacturers who are in need of a partner, who can interpret style in innovative ways. (AR)

Fibre2fashion News Desk - India

Must ReadView All

Courtesy: Ikea

Textiles | On 26th Apr 2017

Ikea’s product sourcing from India to double by 2020

Ikea, the global home furnishing giant from Sweden, plans to double...

Textiles | On 26th Apr 2017

CITA to add insufficiently available fabric in CAFTA-DR

The Committee for the Implementation of Textile Agreements (CITA) has ...

Courtesy: SKF

Textiles | On 26th Apr 2017

SKF brings predictive maintenance for machinery to India

SKF India, a global supplier of bearings, seals, mechatronics,...

Interviews View All

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search