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US textile company to boost 'Make in India' campaign
27 Apr '15
1 min read
The government’s ‘Make in India’ campaign will get an American push with a leading home textile company Nextt, deciding to launch its products in the country early next year, according to media reports.
The $500 million company supplies home textiles, garments, apparel fabrics and polyester yarns to major retailers like Walmart, Kohl's, Dillard's, JCPenney and Target.
Nextt CEO Arun Agarwal said the focus market area of the company in India would be the millennial generation, which "appreciates quality and brands, but still seeks value".
Nextt , which sells popular brands like Raymond Waites, Trina Turk, Kathy Ireland and Jessica McClintock, does 99 per cent of its sourcing from India with only micro fibres procured from China.
Agarwal plans to innovate Nextt’s home textiles range by marketing them as fashion products and not as commodities in India. (SH)
The $500 million company supplies home textiles, garments, apparel fabrics and polyester yarns to major retailers like Walmart, Kohl's, Dillard's, JCPenney and Target.
Nextt CEO Arun Agarwal said the focus market area of the company in India would be the millennial generation, which "appreciates quality and brands, but still seeks value".
Nextt , which sells popular brands like Raymond Waites, Trina Turk, Kathy Ireland and Jessica McClintock, does 99 per cent of its sourcing from India with only micro fibres procured from China.
Agarwal plans to innovate Nextt’s home textiles range by marketing them as fashion products and not as commodities in India. (SH)
Fibre2fashion News Desk - India
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