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Birla Cellulose hosts 'Vision Sustainability 2020' seminar

22 May '15
5 min read
Mr Alakan, Pallavaa Group speaking on Birla Spunshades
Mr Alakan, Pallavaa Group speaking on Birla Spunshades

Going forward he spoke about the responsible wood sourcing policy and explained how Birla Cellulose strictly adheres to all environment laws and regulations applied by respective countries for wood sources. “Our key raw material, wood pulp is sourced through a responsible wood sourcing policy which takes care of high conservation forest, bio diversity and more is planted than cut. The plantations in India save land 6-7 times and saves water by 3-4 times in comparison to cotton,” he explained.

“With the view to lead innovation, the business has invested in R&D across the entire chain of production. Grasim Forest Research Institute for plantation research, Pulp Research Institute at Dominova, Sweden for pulp research, Birla Research Institute and Aditya Birla Science and Technology Centre (ABSTC) for fibre research, pilot plant for fibre innovation and the Textile Research and Development Centre (TRADC) for fibre to fashion, has been set up with an aggregate investment of over Rs 100 crore” states Mr. Batra.
 
He further went on to highlight “Studies on LCA of viscose from cradle to factory gate have been conducted by us through International Agencies, across our various products and plants. The findings show viscose in a better light compared to most other fibres in sustainability credentials. The fibre being eco friendly and bio-degradable has the highly acclaimed Oeko-Tex 100 Certificate which states it as being safe on a baby skin. As a business, we are taking steps to support the value chain in creating a sustainable process and also educating them on sustainability and traceability programs which are led by global brands. With this awareness creation and grass root level collaboration we see that the good benefits of viscose are enjoyed by consumers and truly appreciated the value chain”.
 
He spoke on the new initiative of LIVA Accredited Partner Forum (LAPF) taken in conjunction with value chain players. LAPF is a community of Accredited Partners (Spinners, Fabricators & Processors) who work closely with Birla Cellulose to improve on innovation, quality, technology and sustainability and deliver great quality sustainable products to buyers. Birla Cellulose doesn’t stop their sustainable efforts at processing and manufacturing level. They go much beyond it and consider it their social responsibility to actively contribute to the social and economic development of the communities in which they operate. In doing so they are building a better, sustainable way of life for the weaker sections of society and raise the country's human development index. 
 
In front of a strong 200 delegates, Pallava spokesperson Mr. Alakan talked about Birla Spunshades that are currently being spun keeping sustainability as the heart behind this dyeing process. 
 
Sustainability is all about meeting present needs without compromising the ability of future generations to meet their own needs. It is heartening to know that Birla Cellulose works towards this goal at every step of their existence. Mr. Batra ended by commenting “Birla Cellulose is your partner for sustainable business.”
 

Birla Cellulose

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