Home / Knowledge / News / Textiles / Raymond launches linen fabric
Raymond launches linen fabric
Jun '15
One of India’s leading manufacturer, marketer and retailer of suiting fabrics, Raymond has announced a new category initiative with the launch of 'Raymond Linen' recently.

The company claims that the new suave collection consists of the finest and purest linen fabrics that are natural, light-weight and comfortable making it an ideal fabric for a tropical country like India.

It said the new linen is present in wide range of colours and designs with a well complemented range for suiting and shirting at popular price points across country. "This 100 per cent pure linen is produced from long staple fibers and offers a wide range that is available in counts up to 150 Lea (finest in the world)," it said.

The launch of 'Raymond Linen' was a grand affair organized at Grand Hyatt, Goa in the presence of Sanjay Behl, CEO – lifestyle business, Raymond Limited along with the Bollywood actor, Randeep Hooda as the showstopper at a scintillating fashion show. Designer Suket Dhir created an exclusive collection for the show using the 'Raymond Linen' range.

"Linen as a fashion fabric is internationally acclaimed and well suited for India which has tropical climatic conditions. With our established leadership position in textiles and an increasing consumer preference for natural fabrics such as linen, Raymond is launching the widest range of 100 per cent pure linen products across suiting, shirting and trouser segments. Raymond linen will be amongst the best a consumer can get anywhere in the world," said Behl.

'Raymond Linen' is produced from long staple fibers and offers a wide range that is available in counts from 44 Lea to 150 Lea (finest in the world).

To promote this latest offering in the country, the company commissioned a TVC shot in Los Angeles emphasizing on the core proposition — 'What's Real, Feels Real' to communicate the finesse and purity of Raymond Linen.

Raymond Linen will be available across all 700 Raymond Shops and over 1000 MBOs in the country. (SH)

Fibre2fashion News Desk – India

Must ReadView All

Textiles | On 20th Jan 2017

TEA expects budget to upscale textile skill industry

The Tiruppur Exporters’ Association (TEA) has requested the Central...

Textiles | On 20th Jan 2017

Bangladesh could earn $60 billion in exports by 2021

Bangladesh is expected to earn over $60 billion in exports by the...

Courtesy: PIB

Textiles | On 20th Jan 2017

Govt to help Tangaliya weavers purchase looms: Irani

Government of India will facilitate Tangaliya weavers in purchase of...

Interviews View All

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Angelina Francesca Cheang

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Janak Dhamanwala & Sunil Dhamanwala

Moving towards sustainability is also a social change

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Subscribe today and get the latest News update in your mail box.
Advanced Search