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Snapdeal, Central Cottage Industries Emporium tie up
19
Jun '15
Online marketplace Snapdeal has tied up with state-owned Central Cottage Industries Corporation of India Ltd to sell handicraft and handloom products on its website, widening the market for Indian artisans and weavers.

Snapdeal has assisted in online cataloguing of the products and the store is now live under the brand name of ‘Cottage Emporium’ with various products in the home décor and fashion category. This store is being used to manage exclusive retail of handicrafts from Central Cottage Industries Corporation of India Ltd.

The Cottage Emporium resonates with the rich culture & heritage of Indian handicrafts and handloom products that are popular throughout the world. The wide variety of products like handcrafted leather bags, jackets, neck ties, jewelry and other products will be available on the Cottage Emporium-Snapdeal store. Backed by strong real-time data analytics, Snapdeal will also help refine product selection basis insights into customer purchase patterns.

Talking about this initiative, Vishal Chadha, vice president, market development at Snapdeal, said, “Snapdeal is proud to be an online retail partner for the Central Cottage Industries – a brand that is globally renowned for exquisite craftsmanship and quality. Through our collaboration, we aim to enhance the reach of India’s indigenously manufactured products to newer geographies. Guided by our philosophy of creating life changing experiences for our sellers, such efforts will additionally create employment opportunities for artisans, leading to an inclusive growth story for India”

Commenting on the development, Pramod Nagpal, managing director, Central Cottage Industries Corporation Ltd. said, “Direct market access through channels of retail like Snapdeal’s digital commerce platform will help artisans and weavers garner new audiences in a digitally savvy world. We believe our partnership with Snapdeal will provide us with the right tools to build a competitive market engagement for our products and craft persons, helping the fruits of ‘Digital India’ initiatives reach our artisans in the remotest parts of the country.”

Fibre2fashion News Desk – India

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