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Trade fair Milano Unica changes outlook & strategy
Jul '15
Trade fair organisers Milano Unica said, in prompt response to the emerging changes that it has been observing in the fashion sector, it has also changed its outlook and strategy.

“To begin with, it has launched a new trade show Prima Mu and additionally Milano Unica will now be named as Milano Unica World,” the trade fair organiser said in a press release.

Milano Unica added that it is more than an entity that organises trade shows and is the de facto operating commercial and marketing arm of Italian textile business associations.

“We are also an asset that is also supported and professionally backed by ICE Agency, the Italian Trade Promotion Agency,” it informed.

Milano Unica World took its first steps by organizing Milano Unica Shanghai in China, a move which proved successful and generated attractiveness for Made-in-Italy textiles in Asian markets.

Milano Unica New York’s debut is scheduled for July 20-22, 2015 at the Jacob Javits Center in New York and the 21st edition of Milano Unica which runs from September 8-10, 2015 in Italy.

Milano Unica in Italy is hosting the work of 10 emerging international designers and also hosting “The Campaign for Wool”, sponsored by Prince Charles of England.

Milano Unica also announced the launch of the new Milano Unica World website and of the ‘Weavers of Fashion’ blog, whose editor is a prominent Italian fashion journalist.

The blog aims to become a global point of reference for the fashion and textile community with the publication of texts in both Italian and English.

According to the trade fair organiser, these initiatives aim to protect and further develop Italian leadership in the medium-high and high-end textiles segments. (AR)

Fibre2Fashion News Desk - India

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