Home / Knowledge / News / Textiles / Birla Cellulose showcases Liva at National Garment Fair
Birla Cellulose showcases Liva at National Garment Fair
07
Jul '15
At the 61st National Garment Fair held in Mumbai recently, Aditya Birla Group company Birla Cellulose promoted their newly launched new age fabric line, Liva in line with their S/S 16 collection.

“These fabrics had a high ting of innovation in line with consumer trends forecasted by international design consultants,” a Birla Cellulose press release said.

The innovations had unique blends like Modal Wool, Amicor Modal, Cuprammonium Modal, along with a play of dobby and jacquard structures.

Leading Bollywood actor, Kangana Ranaut is the brand ambassador of Liva and had been part of the Liva launch in Mumbai.

Made from natural cellulosic fibres using wood pulp, a natural resource, Liva lends fluidity, comfort and fashion quotient in clothing.

Birla Cellulose a producer of cellulose fibres is increasingly engaging with the end consumer directly as well as through leading garment brands in India like Global Desi, Allen Solly Women, Chemistry, etc.

“In the past four months, consumers have come across the Liva tag in various garment brands and experienced Liva fabrics designed in numerous styles by these brands,” it added.

Birla Cellulose had also launched a unique concept called ‘Liva Accredited Partner Forum’ (LAPF), of aggregated partners in March 2015.

LAPF is a community of spinners, fabricators and processors, who work closely with Birla Cellulose on innovation, quality & technology to deliver Liva fabrics to consumers.

LAPF is a 250 member strong and growing group with a vision to be the best in class in the textile industry with support on design development, technical innovation, vendor management, marketing and consumer insights.

Liva fabrics are being made available to quality focused brands across the country and co-promotion will also be rolled out in a phased manner through tagging for which a qualification matrix has already been worked out. (AR)

Fibre2Fashion News Desk - India

Must ReadView All

Courtesy: Ikea

Textiles | On 26th Apr 2017

Ikea’s product sourcing from India to double by 2020

Ikea, the global home furnishing giant from Sweden, plans to double...

Textiles | On 26th Apr 2017

CITA to add insufficiently available fabric in CAFTA-DR

The Committee for the Implementation of Textile Agreements (CITA) has ...

Courtesy: SKF

Textiles | On 26th Apr 2017

SKF brings predictive maintenance for machinery to India

SKF India, a global supplier of bearings, seals, mechatronics,...

Interviews View All

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search