Home / Knowledge / News / Textiles / Perry Ellis inks Mexican license deal for Original Penguin
Perry Ellis inks Mexican license deal for Original Penguin
09
Jul '15
US retailer, Perry Ellis International, Inc has entered into a license agreement with Manufacturas Kaltex, S.A. de C.V. for Original Penguin brand home textile products in the Mexican market.

These products include sheets, pillow cases, comforter duvets, bed skirts, decorative pillows, throws, shams, blankets, quilts, towels, shower curtains, etc and will be marketed under the Original Penguin brand.

“The Original Penguin brand is a youth culture icon that represents a mix of American sportswear and contemporary fashion appealing to a style-savvy consumer,” a Perry Ellis press release said.

"Kaltex Home is a leading manufacturer of textiles and home goods making it an ideal collaborative partner to represent Original Penguin bedding and bath lines in Mexico,” Perry Ellis CEO Oscar Feldenkreis said.

“We are enthusiastic about working with Kaltex to leverage the strong brand equity of Original Penguin in Mexico and execute our strategic initiative to expand our global reach," he stated.

Moises Kalach, CEO of Manufacturas Kaltex said, "Partnering with Original Penguin for Kaltex Home is an excellent growth opportunity.”

“We are in love with the brand and look forward to selling fun and innovative Original Penguin home goods for your bed and baths in Mexico," Kalach too added.

Targeted retailers will include major department and upscale stores both online and brick and mortar in Mexico and these products are planned to be launched in Spring 2016.

Perry Ellis International, Inc. is a designer, distributor and licensor of a broad line of high quality men's and women's apparel, accessories and fragrances.

Its range of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses and men's and women's swimwear is available through all retail levels.

The Company owns a portfolio of brands like Perry Ellis, Jantzen, Laundry by Shelli Segal, Rafaella, Cubavera, Ben Hogan, Savane, Original Penguin, Grand Slam, John Henry, Manhattan, Axist, etc.

Perry Ellis also has a roster of brands by licensing trademarks from third parties, including Nike and Jag for swimwear, and Callaway, PGA Tour and Jack Nicklaus for golf apparel.

Kaltex Home is the home textiles division of the Kaltex Group and is one of the very few fully vertical home textile operations manufacturing in North America.

Kaltex Home is the leader in home textiles in the department store channel in Mexico with a great portfolio of brands and licenses.

In the international market, Kaltex Home is the manufacturing arm in North America of sister companies within the Kaltex Group such as Revman International in USA and Coltejer in Colombia. (AR)

Fibre2Fashion News Desk - India

Must ReadView All

Apparel/Garments | On 18th Jan 2017

Government considering 100% FDI in single brand retail

The Government of India is looking at allowing 100 per cent foreign...

Courtesy: Walmart

Apparel/Garments | On 18th Jan 2017

Walmart to create 34,000 new jobs in the US

The world’s biggest retailer and also the biggest US private sector...

Courtesy: UN Department of Public Information

Textiles | On 18th Jan 2017

World economy expanded by just 2.2% in 2016: UN

The world economy expanded by just 2.2 per cent in 2016, the slowest...

Interviews View All

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search