Home / Knowledge / News / Textiles / COTTON USA in joint retail activity with Shoppers Stop
COTTON USA in joint retail activity with Shoppers Stop
10
Jul '15
Shoppers Stop outlet in Vashi (Mumbai)
Shoppers Stop outlet in Vashi (Mumbai)
COTTON USA, the trademark ingredient brand of Cotton Council International (CCI), has announced its first retail partnership with India’s leading fashion retailer - Shoppers Stop. COTTON USA and Shoppers Stop will conduct a month-long in-store promotion aimed at increasing consumer awareness of US cotton-rich apparel, and gradually move toward creating an exclusive line of labelled merchandise. The promotion will take place in five stores across Delhi/NCR (Rajouri and Noida), Mumbai (Malad and Vashi) and Bangalore (Malleshwaram).
 
“This is an exciting time for COTTON USA, as we are looking at its expansion in the retail space in India,” Renu Aggarwal, India Representative for CCI, said. “Shoppers Stop’s unique positioning as a ‘bridge to luxury’ retailer and its customer base give us a platform for more sales and increased visibility, while conveying the message of trust and purity. We are looking forward to a mutually beneficial relationship.” 
 
Shoppers Stop is among the first of many brands that COTTON USA has partnered with for joint consumer promotion activities in India. COTTON USA, a mark of purity, quality and responsibility, places itself in the affordable luxury category and targets both the youth as well as the older age group. The partnership assists COTTON USA in driving market penetration and increasing consumer awareness about the label in the domestic market.  
 
“We are delighted to give our customers the opportunity to indulge in the signature COTTON USA experience,” Vinay Bhatia, customer care associate & executive vice president – Marketing, Loyalty, & Analytics, Shoppers Stop Limited, said. “COTTON USA is the leading custodian of cotton quality standards, and its mark enhances the value of the product. We are happy to associate with COTTON USA in this effort to promote and reinforce the use of US cotton and cotton fabrics in India.”

COTTON USA

Must ReadView All

Textiles | On 20th Jan 2017

TEA expects budget to upscale textile skill industry

The Tiruppur Exporters’ Association (TEA) has requested the Central...

Textiles | On 20th Jan 2017

Bangladesh could earn $60 billion in exports by 2021

Bangladesh is expected to earn over $60 billion in exports by the...

Courtesy: PIB

Textiles | On 20th Jan 2017

Govt to help Tangaliya weavers purchase looms: Irani

Government of India will facilitate Tangaliya weavers in purchase of...

Interviews View All

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search