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Invista focuses on Lycra Beauty brand shaping denim in NY
21
Jul '15
American fibre producer Invista, co-sponsor of the Kingpins denim show in New York City, will be showcasing the latest Lycra Beauty branded shaping fabrics from around the world at Kingpins on July 21 and 22, it said in a press statement.

In addition, the company will feature the latest performance offerings with Coolmax and Thermolit fabrics, as well as new options for the boyfriend jean using lasting Fit technology by Lycra brand.

Invista is one of the world’s largest integrated producers of polymers and fibers.

Response to the Lycra Beauty branded platform has been excellent according to Jean Hegedus, Invista’s global business director for denim. “Today we have over 200 certified Lycra Beauty branded denim fabrics and the first garments will appear at retail later this fall,” he said. “By sourcing fabrics that meet Lycra Beauty quality standards, brands and retailers have the tools to develop garments that provide comfortable shaping, resulting in a high degree of consumer satisfaction.”

In addition to Lycra Beauty branded fabrics, Invista will also showcase new fabric options for boyfriend jeans. Made with lasting Fit technology by Lycra brand, these fabrics incorporate Lycra T400 fibre for comfort stretch and long lasting shape retention, the statement said.

“By using fabrics with corespun Lycra T400 fibre, brands and retailers can achieve authentic denim aesthetics, along with the freedom of movement their consumers desire,” said Rita Ratskoff, Invista’s North America marketing manager. “Women – and increasingly men -- have become accustomed to the comfort and performance that fabrics with Lycra brand technologies provide. Now they don’t have to sacrifice that comfort and can still get the look of traditional denim.”

Rounding out the global fabric collection at the Invista stand are the latest Coolmax and Thermolite fabrics for the growing category of performance denim. “Today’s consumers are looking for garments and fabrics that “do” something -- offer some kind of added value, whether it be shaping denim like Lycra Beauty fabrics, or Coolmax fabric with cool, dry comfort, or Thermolite fabric that helps keep you warm,” Hegedus said. “As a leading provider of solutions to the textile and apparel industries, Invista can offer its customers the tools to provide this value.” (SH)

Fibre2Fashion News Desk – India

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