Home / Knowledge / News / Textiles / Kangaroo Island signs deal with AWN
Kangaroo Island signs deal with AWN
Aug '15
Kangaroo Island woolgrowers
Kangaroo Island woolgrowers
Kangaroo Island brand wool knitwear will soon debut on the world stage after it signed a deal with Australian Wool Network, a major wool marketer.

The deal between AWN and Kangaroo Island Wool is called DNA, the 'direct network advantage' wool supply programme, and has been developed in conjunction with the company's knitwear manufacturing business called Hysport Pty Ltd, AWN announced in its website.

The end product is the luxury knitwear label MerinoSnug, one of Hysport's premier clothing brands, and is made from Australian merino wool and New Zealand possum fur. As well as the MerinoSnug brand, the swing tag and point of sale signage will identify the contribution of wool grown on Kangaroo Island.

The knitwear is manufactured wholly in Australia using state of the art 'whole of garment' knitting machines and the MerinoSnug knitwear range is in high demand particularly from the tourism and travel retail sector. The finished garment is extremely warm to wear and lightweight.

The products will be available from 230 retail outlets around Australia including airports, which also gives access to international travellers and avoids a seasonal market downturn.

Plans are also in place to distribute the products through major airports and retailers throughout the world.

The DNA scheme that has been developed by Australian Wool Network is the first in Australia that allows wool growers to be able to follow the journey of their wool from bale to retail. This satisfies a long felt need by many growers who want to know where their wool goes, a desire that is consistent with the 'paddock to plate' trend so prevalent today with food producers.

Chairman of Kangaroo Island Wool Christine Berry said that the signing of the deal with AWN was the culmination of four years' work.

'We started on the concept of a grower to garment proposal in 2011 when 19 members came together to form Kangaroo Island Wool. Eighteen of our members are wool growers and the 19th is our local vet who supervises all our sheep health and genetic breeding work,” Christine said.

AWN MD John Colley said they preferred the term wool marketing rather than wool broking to describe their business.

“We started in 1999 with a vision to bring wool growers and processors closer together. By controlling wool processing from bale to retail we are in charge of some of the associated costs, enabling us to potentially offer a better price for specific wool types, as well as be much more aware of consumer desires,” he said. (SH)


Fibre2Fashion News Desk – India

Must ReadView All

Courtesy: Li & Fung

Textiles | On 29th Mar 2017

Li & Fung introduces new 3-year plan 2017-2019

Li & Fung Limited has outlined its next Three-Year Plan (2017-2019)...

Courtesy: Carrington

Apparel/Garments | On 29th Mar 2017

Carrington Workwear signs JV with TMG Textiles

Carrington Workwear, one of the largest producers of workwear fabrics ...

Apparel/Garments | On 29th Mar 2017

Jabong launches Aeropostale on its platform

Jabong has added leading American high-street fashionwear brand,...

Interviews View All

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Subscribe today and get the latest News update in your mail box.
Advanced Search