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Biggest Intertextile Shanghai Home Textile opens next week
20
Aug '15
The biggest ever Intertextile Shanghai Home Textiles – Autumn Edition, opens next week and will run from August 26-28, 2015 featuring over 1,400 exhibitors from 30 countries and regions.

The fair has expanded and now also includes bedding & towelling, carpets & rugs, wallcoverings, design artwork, digital printing, sun protection systems, non-textile curtain accessories and more.

“The fair is highly regarded for its offerings of premium products from overseas, in addition to the wide range of price and quality options provided by Chinese suppliers,” the organiser Messe Frankfurt said in a press release.

“The premium offerings are most evident in the Exquisite Europe zone (hall 7.2) which features exhibitors from 12 countries,” it added.

This includes brands such as Casadeco, Designers Guild, JAB, Jean Paul Gaultier and Prestigious, bedding and towelling exhibitors including Curt Bauer, Mundotextil and Traumina, and upholstery fabrics suppliers Fiorete and Trevira.

Exquisite Europe will also include pavilions from Belgium and Italy, while other pavilions from India, Korea, Morocco, Pakistan, Taiwan and Turkey also feature in hall 7.2.

“Buyers on the lookout for original service designs and artwork for fabric and product development have a wide range of choice in the Intertextile Design Boutique,” it informed.

Design studios participating include Antoinette et Freddy, Diane Harrison, Elka Studio and Simon Ashby Studios.

A carpet & rug zone also returns to the fair again as suppliers from Asia and the Middle East look to take advantage of the increasing interest in these products from Chinese consumers.

And for the first time, a digital printing zone will showcase digital printing applications for the home textiles industry in this increasingly popular field.

The edition will also see debut of the Whole-Home Style zone and will feature exhibitors with multiple products displayed in a real-home setting.

A strong feature of this year's fair is the wide range of Chinese exhibitors taking part, which have been grouped by region and product category to ensure sourcing efficiency for buyers.

This includes the Emerging Players Hall in West hall featuring new companies and the Glamorous Brands Hall in hall 5.1 showcasing branded decorative fabrics.

Others include the Home Experience Hall in hall 7.1 which highlights Chinese fabric trends, and also includes regional pavilions from Binzhou, Gaoyang, Guangzhou, Huzhou, Nantong, Pujiang, Zhenze and Zhouquan.

In total, 13 regional pavilions feature, with the biggest ones being the Colourful Haining Hall in hall 5.2, the Fashionable Yuhang Hall in hall 6.1 and the Premium Two-City Hall in hall 6.2 feature Tongxiang and Shaoxing Pavilions.

To better meet the needs of the industry, Messe Frankfurt has also revamped this year's fringe program with a new name for the design and trend section and is titled, InterDesign. (AR)

Fibre2Fashion News Desk – India

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