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'Inspirations' jewellery collection by Ritu Beri

February 7, 2007 (India)

A joint venture between Gitanjali Gems and the Dubai based Damas Group, D’damas is a brand that combines international quality with Indian values. D’damas is about luxury and aspirations, bestowing upon the wearer a special status. D’damas’ vast variety of sub-brands allows every customer a choice of jewellery to reflect her or his personality, tastes and to suit every occasion.

D’damas Gold has always believed in redefining the age-old opinions about gold jewellery. And this time, with the association of World Gold Council, D’damas Gold has launched yet another motivated collection: Inspirations.

This is a highly fashionable range of Gold jewellery designed by the best designers in India and it finds its origin in several objects which inspired the intricate shapes and designs of this collection. The face of this new brand of jewellery is the highly acclaimed Ritu Beri.

Design styling: D’damas Gold is sure that this collection will help epitomize the beauty of women and build a meaningful bridge between art and design. After having proved her mettle in the Indian fashion arena, Ritu Beri now takes to designing jewellery and endorsing this spectacular collection. She has drawn inspiration from everyday objects around us and created a range using precious and semi- precious stones.

This brand also brings to the consumers the unique range of ethno contemporary jewellery designs that were conceived through AngloGold Ashanti AUDITIONS 05/06 –The Indian Gold Jewellery Design Competition.

Gitanjali Gems Ltd, India
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