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Denim drive to aid in Hurricane relief
02
Jan '08
'Cotton from Blue to Green denim' drive received over 9000 pieces of donated denim from leading specialty retailer Gap Inc to aid in the relief of hurricane-affected families. The denim donated by Gap Inc will be recycled into insulation for homes devastated by Hurricane Katrina.

“Rebuilding homes in the New Orleans region with recycled denim is an incredibly creative and practical reuse of this material,” said Kindley Walsh Lawlor, senior director of social responsibility for Gap Inc.

“Gap Inc is proud to participate in this project – both by donating unused denim fabric and encouraging our employees to volunteer directly in these efforts. In fact, this January, we're sponsoring a team of employees to help rebuild homes in New Orleans through Habitat for Humanity.”

In September, Cotton's Dirty Laundry Tour once again hit the road with the Cotton. From Blue to Green denim drive. The “denim drive” is a call to action to donate old denim and give it “new life” by converting it into natural fiber insulation.

This year, approximately 36,000 garments made of denim were accepted and will be turned into UltraTouch Natural Cotton Fiber Insulation that will be contributed to Habitat for Humanity.

“Cotton Incorporated is elated to receive this generous denim donation from Gap Inc,” states Paula G. Rosario, vice president, consumer marketing - strategic alliances, Cotton Incorporated.

“Last year Cotton Incorporated was able to assist Habitat for Humanity of Greater Baton Rouge with providing UltraTouch Natural Cotton Fiber insulation for over 70 houses in the area.

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