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DwellStudio for Target home & baby collection
23
Jan '08
DwellStudio country's leading modern home furnishings companies, introduces a new home and baby collection - DwellStudio for Target. Launching exclusively in Target stores and at Target.com, the DwellStudio for Target line consists of a graphic and colorful array of bed linens for adults and nurseries, nursery furniture, baby layette and a variety of accessories for the kitchen and table.

Founded by designer Christiane Lemieux, DwellStudio has won accolades for pioneering modern textiles through consistent use of uncommon color combinations and vivid patterns. "Modern today means a mix of colors, prints and textures. These unexpected pairings help achieve a contemporary look," says Lemieux. "This concept translates well into our new line. The result is a signature look that is fresh and distinctly DwellStudio for Target."

Home:
With the DwellStudio for Target bedding collection, Lemieux and her team drew inspiration from old-world design motifs to create six distinct patterns in their signature decorative minimalist style -- each of which is guaranteed to transform any bedroom. Age-old mural painting techniques were reinterpreted to create a modern chinoiserie pattern called Perch. For the bold, yet elegant Baroque, a delicate scroll design printed in large scale in black and white is trimmed with a light chartreuse border.

After the DwellStudio design team identified the prints that would anchor the direction of the Target line, they developedcoordinating patterns to enhance and fill out the collection. They selected certain designs to become duvet sets and comforter mini sets, and others to become sheets and decorative pillows to round out the bedding collection.


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