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Positive approach can take handicraft sector to pinnacle
24
Jan '08
Vietnam currently has more than 2,000 craft, fine art and handicraft producing villages and establishments and according to the industry experts this sector is among 10 leading potential foreign exchange earner for the country.

With almost 136 countries and a growth rate of approximately 22 percent a year, there is still lot of scope for this sector to grow. Statistics show Japan contributes one third to the export revenue collected through art and craft.
Professionals from Vietnam Association of Craft Villages (Vicrafts) believe that Japan has enormous possibilities that handicraft producers and exporters hope to explore, in addition to the EU and US market. But due to lack of experience and information, they are unable to make the maximum use of opportunities.

Market researchers feel that the producers need to constantly study the Japanese market, customs and consumption habits. It will help the Vietnam artisans to maximize their business. At the same time, maintaining good quality and complying with import regulations is also equally required.

At present Vietnam exports an average of US $54 million worth of handicraft and fine art products to Japan and the future is all the more bright and positive. With associations like Japan External Trade Organisation (JETRO), the Vietnam Chamber of Commerce and Industry and Vietnam Trade Promotion Agency are all set to provide the essential information to the local handicraft sector.

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