Home / Knowledge / News / Textiles / Marimekko Oyj wins Nordic Trademark Award
Marimekko Oyj wins Nordic Trademark Award
24
Jan '08
Marimekko has won the SIGNUM Prize which is awarded annually to a Nordic corporation for outstanding trademark management and protection. The prize was presented at the Varumärkesdagen conference organised by IBC Euroforum in Stockholm on 17 January 2008.

The prize, presented now for the 14th time, was awarded to Marimekko for extremely consistent trademark management, active and long-term protection of intellectual property rights, and an exemplary interaction between design, fashion and brand building.

The award citation also states the following:

“'Restrained' is not a term that can be used to describe the winner of this year's SIGNUM Prize. Instead, we are talking about design that in most cases is strikingly bold, in both style and colour. And above it all, the winner's logo – marimekko – hovers, looking the same as it did in 1954 when it was created. This ingenious solution was chosen from among logo proposals, most of which would feel hopelessly old-fashioned today.”

“The rock-solid Marimekko logo has been like a focal point of existence, around which all the blazing colours revolve, and so the logo has been filled with design associations along the years. Thereby the trademark becomes a kind of model for how a trademark should function. When customers meet the trademark, they get what they expect – the company is very strict about fulfilling the design and quality associations that have been built up around the trademark."

"There is also something in Marimekko's language of form that makes customers think about the trademark, when they see the products. And in the middle of all this, Marimekko still manages to surprise in an inimitable way – it is impossible to predict where courage and creativity will take the new designs."

The SIGMUM Prize has been awarded since 1995. The competition is organised by the Swedish patent and trademark firm Groth & Co. The 2008 jury comprised, among others, Ulf Bernitz, Professor at the University of Stockholm, and Marianne Reuterskiöld, Managing Director of Sveriges Marknadsförbund.

Marimekko Oyj

Must ReadView All

Textiles | On 20th Jan 2017

TEA expects budget to upscale textile skill industry

The Tiruppur Exporters’ Association (TEA) has requested the Central...

Textiles | On 20th Jan 2017

Bangladesh could earn $60 billion in exports by 2021

Bangladesh is expected to earn over $60 billion in exports by the...

Courtesy: PIB

Textiles | On 20th Jan 2017

Govt to help Tangaliya weavers purchase looms: Irani

Government of India will facilitate Tangaliya weavers in purchase of...

Interviews View All

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search