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Purista's eco-benefits for textiles
29
Jan '08
Research by Arch Chemicals reveals that treating textiles with Purista enables consumers to reduce their eco-footprint and benefit from significant cost savings with less frequent laundering.

Arch Chemicals, which manufactures Purista freshness treatments, commissioned Dr Richard Blackburn at the University of Leeds to investigate the energy, water and detergent savings over the lifecycle of a towel that arise from being able to wash it less often.

Purista treatment added during the textile's manufacture inhibits the growth of odour-causing bacteria, keeping textiles fresher for longer, giving consumers the option to wash the textile less often.

The research looked at the natural resources used in manufacture, consumer use and final disposal during a towel's life cycle and discovered that over 75% of the natural resources used come from consumer laundering, after an average of four days' use.

A towel treated with Purista may only need washing every ten days, reducing the resources used during the towel's life by nearly two thirds.

Dr Richard Blackburn comments:
“Any process or treatment that can reduce the washing frequency of a product offers a significant reduction in energy, water and chemical consumption, resulting in a greener life cycle for the product. Purista allows fabrics to stay fresher for longer, meaning that they do not need to be washed as often as untreated garments, saving consumers time, money and energy.”

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Courtesy: Reliance Industries

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