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Avery to unveil Stretchable Fabric Transfers at CHA Winter
Jan '08
Avery Dennison Office Products Company is introducing new Stretchable Fabric Transfers featuring a softer feel than iron-ons.

The transfers, which include Avery's Softstretch formula, allow images to stretch with the fabric and provide a softer feel than iron-on transfers currently available in the market. The product is designed to work with white stretchable synthetic or synthetic blend fabrics including cotton/poly blends and 100% polyester fabrics. They are being unveiled at the Craft and Hobby Association's Winter Show in Anaheim, CA, February 10-13, 2008.

"With our new Softstretch formula, consumers will be able to create their own fashion forward designs and then easily apply the iron-on transfers to synthetic fabrics," said Terese White, Senior Product Manager with Avery Dennison. "It's an ideal choice for creating customized sports apparel and fashion wear including tailored tees, tank tops, sweatshirts, bags and other accessories."

The new Stretchable Fabric Transfers are the latest transfer release from Avery, which follows last years successful launch of improved transfers for cotton fabrics with a new patent protected Color Shield formula that allows creations to last over many washings.

Avery will unveil its new Stretchable Fabric Transfers at Booth no. 5053 at the CHA Winter Show, at the Anaheim Convention Center, February 10-13, 2008. The new Stretchable Fabric Transfers are designed to work with ink jet printers and will beavailable in stores nationwide in April 2008 in packs of five 8.5"x11" sheets.

Avery Dennison

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