Fibretronic expands business activity in US

31 Jan '08

2 min read

Fibretronic would like to welcome and introduce Tom Krutilek who joins the Company's USA office in Los Angeles.

Tom is an experienced fashion industry executive and one of the pioneers in interactive apparel. Prior to joining Fibretronic, Tom was Marketing Group Director with US apparel brand Kenpo where he launched their Jacket for iPod in multiple international markets including the United States, Canada, Mexico along with key markets in Europe and Asia.

Tom has unique understanding of how to integrate fashion and technology to capture the latest consumer trends in electronics, including the highly successful iPod and the advances in Bluetooth technology.

His work has involved the development of design solutions for a broad range of products including jackets, hoodies, fleece, suits, pants, backpacks and messenger bags. Tom's experience in developing both consumer and retailer targeted marketing programs for interactive apparel makes him uniquely qualified in the wearables industry.

"The Fibretronic team's technical expertise in interactive apparel is the best in the industry and I look forward to working with them to continue to grow this exciting category" Tom Krutilek was quoted as he joined the Company.

With his background and experience in the wearables market, Tom will be able to support Fibretronic's customers with his wide ranging expertise in the design, development and marketing of interactive apparel products.

Fibretronic is an innovation company focusing on the development and manufacture of soft electronic component solutions. Using our proprietary technologies for embedding micro-components into flexible substrates, we can create highly functional materials for application in soft or textile products.

Fibretronic (USA) Limited

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