Gamma Holding's strategy towards leadership 2010

31 Jan '08

3 min read

Considerable product knowledge has been built up. Moreover, the business units are close to their customers thanks to an extensive worldwide network of sales offices. Partly as a result of this, the business units have leading positions in niche markets.

Important issues:
In a globalising market in which production processes and customers' wishes rapidly change, companies have to focus ever more closely on the customer's needs. At present, the business units have a strong product-oriented tradition.

At the same time, increasing competition from low-wage countries makes it necessary to put on the market innovative products that will enable Gamma Holding to distinguish itself from other suppliers. This means that the innovative capability must be enhanced. Furthermore, competition requires business processes to be efficiently organised.

Opportunities:
Gamma Holding has numerous opportunities to further strengthen the group's market position. Accordingly, the strategy for the coming years is geared towards utilising those opportunities, which involves a stronger focus on the customer's wishes, creating economies of scale in the areas of purchasing, production, research & development and marketing & sales, expanding in emerging markets, optimising business processes and acquiring companies with products or technologies that add value to the group.

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