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Fibertex invests in new groundbreaking solutions
07
Feb '08
In the future, major suppliers to, e.g., the personal care industry will have the opportunity to market products with images and prints directly on nonwoven materials.

The new technology will make it possible to give nonwoven materials for applications in products such as diapers and femcare products a new and smart look which is expected to be in strong demand in the future battle for consumer attention.

The new groundbreaking production solution is a joint venture established in the company Innowo Print, which is owned by Fibertex and the two businessmen Lars Christiansen and Carsten Pedersen. The company is located in the Harz in Germany.

“It is incredibly important for Fibertex to be able to demonstrate that we can always provide new solutions to our customers, both in terms of product development and technology. Direct printing on nonwovens will initially be a niche area but it helps differentiate Fibertex in the market,” says Mikael Staal Axelsen, General Manager of Fibertex's Personal Care Division.

Both Lars Christiansen and Carsten Pedersen have considerable experience from the printing sector, and it is the combination of their printing knowledge and Fibertex's know-how on nonwoven products that has paved the way for the establishment of Innowo which Carsten Pedersen will be heading.

The company will be located in new buildings and will from the start have state-of-the-art printing facilities. Commercial production is scheduled to commence in June 2008.

The Fibertex Group is a market leading manufacturer of needlepunch and spunmelt nonwovens for industrial, technical and and hygiene applications. With corporate office in Aalborg, Denmark, and manufacturing sites in Denmark, Malaysia and the Czech Republic, Fibertex is globally represented.

The Fibertex Group

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