Home / Knowledge / News / Textiles / 'Sensuous from Sleepins' to be the next sensation
'Sensuous from Sleepins' to be the next sensation
08
Feb '08
Nightwear defining fashionable designs and comfort, which as of now are taken as inessential, will be very soon sporting brand labels and will cost as much as any party wear outfits.

Not only is the segment growing at a rapid pace, India already has a giant company in the industry, the Pune based Sleepins Apparels.

In an exclusive interview with Fibre2fashion, Mr Kishor Chhabria, Managing Director, Sleepins Apparels, stated, “Nightwear market comprises 2 percent of the total apparel market, of which 20 percent is organized and while the remaining 80 is being ruled by the unorganized market. Our company enjoys nearly 15 percent of the organized nightwear market.”

Mr Chhabria further noted that its newest nightwear collection to be launched will have the same price and quality as any international brands. The sub-brand titled, Sensuous from Sleepins will start its range from Rs3000 and will go as high as Rs6,500.

When asked about the reason to have such high prices, Mr Kishor said, “International biggies are coming in India, and being a major brand for nightwear, we should also come up with high end price product which ultimately will help us grow.”

The Managing Director also confided saying, “We are planning to usher 10 new stores and would be selling our Sensuous from Sleepins in retail format with biggies like Pantaloons and Shopper's Stop. Although we haven't approached any retailer yet, the plan is to invest an approximate of 15crore for the outlets that are expected to open in the next 10 months.”

While disclosing the difference between existing brands and their new product line, Mr Chhabria said that they have used high end fabric like satin, which is imported from Italy, Korea and Japan. Besides, the collection would be designed by Ms Hayaa Sakhrani, daughter of the Managing Director.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 2nd Dec 2016

Indian currency crisis impacts global cotton market

The currency crisis in India, marked by insufficient supply of new...

Huang Wei from Fiber Raw Material Dept of Sinopec Chemical Commercial Holding speaking at the Forum

Textiles | On 2nd Dec 2016

Huge potential for nylon consumption: Experts

There is huge potential for increase in nylon consumption said...

Apparel/Garments | On 2nd Dec 2016

Aditya Birla Group to establish apparel unit in Odisha

Aditya Birla Retail and Fashion Ltd. (ABFRL) is establishing a new...

Interviews View All

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search