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KIND Laundry Products, 'Kind to clothes, Kind to the earth... '
08
Feb '08
Winning Brands Corporation reports that field evaluations have now commenced for its new KIND Laundry Products line in settings where laundry products are currently sold by vending machine or can be sold by vending machines.

The new class of sizes is illustrated by the rectangular 5-6 fl.oz. package range shown in the photo. Industry watchers have speculated whether Winning Brands will approach the laundry detergent sector as a niche brand or mainstream.

Snr VP Lorne Kelly says that nothing prevents KIND laundry products from becoming a favourite in any households that discover the friendly new brand; "We are not confined to settings where people are already looking for green products we are going to go out there to be available where people shop for laundry products in general, even including Laundromats."

An evaluation relationship has been established with a leading manufacturer in the vending machine sector and real-world tests will now be applied to performance of the packages, distributor supply chain delivery details and confirming final consumer response.

The purpose of this final pre-launch stage for the KIND vending machine SKU variant is to identify and remove obstacles to commercial order volumes for this size range, estimated to be in standard batches of 166,000 bottles per run.

The retail value of each such batch in consumers' hands is approximately $500,000. It is estimated that existing vending machine small-dose package sales in powder and liquid form for all brands is between 50-100 million units per year.

Final production of KIND will take place at the Grand Rapids, Michigan facilities of Surefil LLC where the most recent additions to the plant have increased capacity for its brand partners to a new threshold of 75 million units per year.

Winning Brands Corporation


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